TubeMogul Partners with Graspr to Extend Distribution of Instructional Videos

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Producers of instructional videos can now gain additional exposure for their videos and track their performance as a result of a new partnership between Graspr and TubeMogul.

Graspr is all about empowering and rewarding the creators of instructional videos. This partnership will further extend the visibility of our producers' content and also provide TubeMogul's users with the best high-quality instructional videos available and the ability to make money out of their proprietary content

Producers of instructional videos can now gain additional exposure for their videos and track their performance as a result of a new partnership between Graspr and TubeMogul. Graspr, the leading instructional video network and TubeMogul, the web's most popular syndication and tracking service for online video, have joined forces to enable video creators to upload their content to TubeMogul and automatically distribute and track their videos on Graspr. This will also allow video creators to monetize their videos through Graspr's recently-announced syndication platform, which features an innovative revenue-share model where advertising revenue generated from these videos gets shared between the uploader, the embedder, Graspr, and any referring party.

"Graspr is all about empowering and rewarding the creators of instructional videos. This partnership will further extend the visibility of our producers' content and also provide TubeMogul's users with the best high-quality instructional videos available and the ability to make money out of their proprietary content," said Teresa Phillips, founder and CEO of Graspr.

Graspr is the only site where learners, users, and creators of videos can edit, watch, collaborate on, and syndicate to make money from instructional videos. Since launch in September 2007, Graspr has sourced and filtered over 20,000 high-quality instructional videos from leading producers and experts across major lifestyle markets.

With the release of these new features, Graspr enables creators to upload multiple videos simultaneously, easily edit them online, and immediately make them available for worldwide syndication. Advanced tagging capabilities and built-in search engine optimization also enable all videos in the Graspr network easier to discover. Graspr's proprietary video player streams collections of videos, lets viewers jump to different scenes within a video, play in slow motion, add a note within the video, or add an attachment.

TubeMogul enables content creators to upload a video once and then automatically deploy it to the top video sharing sites, which now features Graspr. TubeMogul then aggregates video-viewing data, giving publishers an improved understanding of when, where and how often their videos are watched with useful tools like demographics, data feeds and interactive charts. Graspr is one of the major video sharing sites supported by TubeMogul, alongside YouTube, MySpace, Viddler and others.

About Graspr:
Graspr is an online video community that offers high quality instructional content on a wide range of topics. Graspr's mission is to make the world a smarter place by bringing together people who possess different kinds of expertise, and helping them share what they know with others. The company aims to make knowledge more accessible, and thus empower users to explore new interests, cultivate new skills, and become even more proficient in the subjects they know well.

Graspr is founded by Teresa Phillips, a former executive at both Yahoo and Time Warner. Graspr is a privately-held company based in Mountain View, California and can be found at http://www.graspr.com

About TubeMogul:
TubeMogul is an online video distribution and analytics company serving video producers and networks large and small who need independent information about video performance on the Internet and an easy way to deploy their work to the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give video producers improved understanding of when, where and how often videos are watched, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends. The company's Load & Track service allows users to upload videos once to TubeMogul and automatically deploy them to as many of the top video sharing sites as they want, within the users' specified accounts.

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Andrea Heuer
Graspr
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