Enlighten and Kao Brands Company Sweep Consumer Goods Website Category in 2008 WebAwards

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Ban® and Curél® brand sites take top industry honors.

premier annual website award competition

The Web Marketing Association has announced the winners of its 2008 WebAward Competition, in which digital marketing strategy and services agency Enlighten was the recipient of two honors for its work on Kao Brands Company sites. The Ban® brand antiperspirant and deodorant site (http://www.feelbanfresh.com) was named Best Consumer Goods Website, while the Curél® Skincare site (http://www.curel.com) was granted a Consumer Goods Standard of Excellence Award.

The sites were judged against other leading CPG brands' properties based on criteria that included design, innovation, content, technology, interactivity, copywriting, and ease of use. As the highest scoring Consumer Goods site, Ban® received the Best Website honor for the Consumer Goods industry. The Curél® site scored above the industry average when compared with other category entries, securing its Standard of Excellence WebAward.

FeelBanFresh.com combines brand and product information with entertaining features through its content-rich magazine-style presentation. Product benefits are highlighted in the context of a humorous original short film and associated social media assets, while a personality quiz, tips and advice, and consumer-generated media engage site users with interactivity.

To address the skin care needs of its multi-segment target audience, Curel.com delivers detailed information on the entire Curél® Skincare line of products along with expert skincare tips. The brand site also offers advice to help its users simplify their busy lives through a seasonal "Live and Learn" section.

The WebAward Competition, now in its 12th year, is the "premier annual website award competition" designed to set the standard of excellence by identifying the top sites across 96 industries.

About Enlighten
One of the first full-service digital marketing strategy and services agencies, Enlighten (http://www.enlighten.com) develops sophisticated brand experiences for business-to-consumer and business-to-business enterprises. During Enlighten's twenty-five year history its innovative online brand-building methodologies have propelled renowned brands such as Hunter Douglas, Tata Consulting Group, The Hartford, Nickelodeon, Audi of America, GM, John Frieda Haircare, and Jergens Skincare. The agency's strategy has also yielded growth for brands such as MGA Entertainment's Bratz and Rescue Pets: MyePets.com, Health Media, and illy caffè North America. Based in Ann Arbor, the privately held firm has been recognized by Advertising Age as one of the nation's top digital agencies.


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Mary Louise Luczkowski
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