The Touch Screen Is Not Just for the i-Phone

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Azure Media debuts FIA Touch, a mobile digital signage solution that can be affixed to a retailers streetscape windows to engage onlookers. The FIA Touch has the tactile and fluid experience of an i-Phone and entices the onlooker to use their mobile phone to do more than place a call. Via the FIA Touch a retailer or advertiser can push mobile software, coupons, special offers, video (i.e. product demos, fashion show clips), display interactive forms, send an email or SMS message or engage users to participate in a mobile game and use their phone as the controller and the window display as the screen. Onlookers literally touch the window and/or use their mobile to interact with the FIA Touch.

Azure Media's FIA Touch, digital signage, seen here at a Montreal storefront, where a customer is seen requesting more information from the on-street window display.

FIA Touch can create an enhanced and memorable shopping experience; plus, an unparalleled return on the advertising investment and greater ways to reach the public. Azure Media is striving to rewrite the shopping and branding experience by giving retailers and customers new and improved ways to connect via mobile solutions.

Azure Media (http://www.azuremedia.com), the mobile marketing strategy firm debuts FIA Touch, an interactive and mobile digital signage solution during the Mercedes-Benz New York Fashion Week. Azure Media, creators of the mobile marketing platform, FIA provided fashion and beauty insiders with a first glimpse of the arresting technology and marketing solution at a Kick-Off event hosted at Arena with media partner, Totalbeauty.com.

With the growing emergence and usage of touch screen technologies in mobile devices, the FIA Touch digital signage promises to extend and captivate shoppers right from the streets. "Touch screens are not just for the i-Phone," says Azure Media CEO, Brian Lisi, "Consumers are deeply immersed into a interactive experience with the retailer when given the opportunity to use the FIA Touch." Retailers can offer customers a wide array of content on the FIA Touch including video, mobile games, commerce websites, product walls, catalogs, and data capture forms. One benefit of this advertising solution is that the content can be programmed in intervals or remotely changed on-the-fly. This advanced capability allows a retailer to deliver a truly targeted message. The message can be easily changed to connect to morning commuters, afternoon lunch crowds or evening
shoppers.

"FIA Touch can create an enhanced and memorable shopping experience; plus, an unparalleled return on the advertising investment and greater ways to reach the public. Azure Media is striving to rewrite the shopping and branding experience by giving retailers and customers new and improved ways to connect via mobile solutions." said Chief Marketing Officer, Tamecca Anthony. The FIA Touch digital signage can revive a window display, beauty counter or tradeshow display while leveraging a brand's existing content and promotions.

Never before has a signage solution offered such tremendous ROI, where a retailer or advertiser can measure the effectiveness of out-of-home advertising minute-by-minute and serve up rich concepts that are so enticing that consumers are willing to give personal data including their mobile phone number. Azure Media anticipates that the FIA Touch digital signage will generate unprecedented customer acquisition and loyalty.

ABOUT AZURE MEDIA

Founded in 2004, Azure Media is a full service mobile marketing strategy firm, headquartered in New York City. Our primary objective is to leverage mobile technologies into engaging marketing concepts. The cornerstone of our technology platform and philosophy is rooted in FIA (Find, Inform and Alert) using three correlating technologies:

  •      LBS (Location Based Services)
  •     2-D scanning
  •     SMS alert

The mobile concepts devised by Azure Media can be integrated into existing traditional advertising campaigns or implemented as standalone campaigns that target one customer at a time. Azure Media is also the premiere mobile merchandising developers and creators of FIA Touch, an interactive and mobile digital signage solution. Azure Media is proud member of several trade organizations and development communities including Mobile Marketing Association and an authorized Blackberry Enterprise developer.

ABOUT TOTALBEAUTY.COM

Founded in 2007 and venture capital backed, Total Beauty Media, Inc. operates TotalBeauty.com, which publishes the largest unbiased catalog of beauty products online for women. Launched in December 2007, TotalBeauty.com already features more than 145,000 user-generated product reviews covering more than 33,000 beauty products, including most-known prestige, mass-market, salon and spa products. The site also includes features such as a 'Beauty Scout' tool which gives users the option to customize the site and generate personalized product recommendations. 'TotalBeauty.com TV' is filled with hours of helpful and entertaining how-to videos that offer easy-to-achieve beauty solutions. Finally, its 'Community' resource enables women to share their opinions and connect with other women who have similar beauty issues and questions. TotalBeauty.com and its community of more than 150 beauty bloggers and beauty-related sites collectively generate more than 2.3 million monthly unique visitors currently.

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Tamecca Anthony
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