First Canadian Producer of Pure Oats to Receive Gluten-Free Certification

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The Gluten-Free Certification Organization (GFCO) announced today that it has certified Lara's rolled oats, Lara's whole-grain oat flour and Lara's oat groats as gluten-free.

The Gluten-Free Certification Organization (GFCO) announced today that it has certified Lara's rolled oats, Lara's whole-grain oat flour and Lara's oat groats as gluten-free.

"We were the first company in North America to produce gluten-free oats for the commercial market and we have been selling our products, under the Lara's brand name, in both Canada and the United States since January 2006," said Tracy B. Perry, Co-President of Cream Hill Estates. "The only difference now is that we have successfully completed the GFCO certification process and in the US we can officially state that our products are certified gluten-free. We are proud to join the list of companies that have GFCO certification and are thrilled to be able to add the GFCO logo to our product label. We believe this certification will increase the level of confidence in our pure oats and continue to assure our customers that indeed, we are their trusted source of pure oats". Perry and his business partner, Beth Armour, a professional dietitian, believe that gluten-free oats are entering into a period of growth as manufacturers and bakeries are now beginning to use them in their products either because of a company recognition of the quality of life and health benefits oats can add to the gluten-free diet or because of consumer demand as more and more people have found that they tolerate gluten-free oats. Cream Hill has also seen an increased interest among manufacturers using GFCO ingredients in their products.

About Cream Hill Estates
Cream Hill Estates is a privately-owned business committed to improving the lives of people who need safe gluten-free products. In March 2004 Perry's daughter Lara was 11 years old when her physicians finally figured out what was wrong with her - she had celiac disease. Having retired from a professional career in medical research at McGill University in Montreal, and never having heard of celiac disease, he and his wife started to look into the dietary restrictions that Lar faced. In May 2004, they attended a Canadian Celiac Association support group meeting, at the end of which the President asked if he'd be interested in trying to solve the "oats problem". He began with a search of the medical literature and found that most individuals with CD could probably tolerate oats if they were free of cross-contamination with offending grains such as wheat, barley and rye. And, as a weekend farmer in Vermont, he was certain that the "oats problem" was one he could solve. His wife had known Beth at the McGill University Health Centre, and with the essential issue in CD being the diet, he asked if she'd be interested in joining him in this endeavor. Thus began the partnership in August 2004. For more information about the company and our products visit our website: or give us a call 1-866-727-3628.

About GFCO
The Gluten-Free Certification Organization's (GFCO) provides an independent service to supervise gluten free food production according to a consistent, defined, science-based standard that is confirmed by field inspections, in order to achieve heightened consumer confidence and safety. Their standards are met through a rigorous process of third-party audits and frequent product and ingredients testing at the manufacturing facility and by GFCO. GFCO sets strict standards that ingredients must contain less than 10 ppm gluten, twice as strict as the proposed FDA definition for gluten-free.

GFCO is "Gluten-free you can easily see" through a trademarked logo on packaging. Products labeled with the GF certification mark allow consumers to easily identify items that have been independently verified to meet GFCO's high standards for gluten-free... potentially stricter than even the FDA will set as the standard for labeling. For more information visit: or call 253-218-2956.


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Beth Armour
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