Efficient Creation Innovations, Inc. Names Melberg Marketing the Exclusive Agency of Record for Media, Print, PR and Web

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Integrated marketing communications agency based in Wayzata, Minnesota to serve as agency of record for ECI.

Efficient Creation Innovations, Inc. (ECI) taps hometown-based Melberg Marketing, Inc. as the agency of record for print, media, PR and web for U.S. and International marketing. The scope of work includes marketing planning, brand identity development, media planning & buying and website design, development and promotion of ECI's new online presence.

Troy Broitzman, Founder and CEO of ECI, said, "Melberg Marketing emerged as the clear leader to join our team, offering web design, development and online promotion expertise in addition to their full range of brand identity and traditional marketing services. Their structure as a virtual agency allows them to grow with us, which is one of the many key features that makes this company such a unique find and a great fit."

Broitzman is the inventor of record of the Lifetime LED BulbTM family of lighting devices as disclosed in United States Patent Application titled " LED Lighting System For Direct, Form, Fit, and Function Replacement of Existing Incandescent and Compact Fluorescent Systems".

As the founder of Efficient Creation Innovations, LLC, Broitzman has been designing and building custom energy efficient executive homes for the past five years. He has integrated his inventions into his building projects and currently has additional patent applications focused on eco-centric devices for the energy efficient homes of the near future. He currently lives in an ECI-built home, which showcases his innovative designs for energy efficiency, on Lake Minnetonka in Minnesota.

ECI has already begun work with Melberg Marketing on strategic objectives, brand strategy and website design and development. Agency President Caroline Melberg said, "We are thrilled to be working with the ECI team and excited by the opportunities presented by the eco-centric market. Each of our team members holds an equity stake in ECI; we believe in their mission and are delighted to help ensure their success through the expertise of our talented marketing team!"

About Efficient Creation Innovations, Inc. ECI was founded by Troy R. Broitzman, the inventor of record of the Lifetime LED BulbTM family of lighting devices as disclosed in United States Patent Application titled " LED Lighting System For Direct, Form, Fit, and Function Replacement of Existing Incandescent and Compact Fluorescent Systems". Marketed as Lifetime LED Bulb™ - The Last Lightbulb You Will Ever Buy ™ - they are located at 2195 Daniels Street, P.O. Box 907, Long Lake, MN 55356 or via the web at: http://www.LifetimeLedBulb.com.

About Melberg Marketing, Inc. Located in Wayzata, Minnesota, Melberg Marketing was founded by Steve and Caroline Melberg in January of 2006, and has been growing ever since. Starting out as a simple marketing agency, Melberg Marketing has expanded to become a full-service Marketing Communications company offering brand identity development, copywriting, graphic design, and specializing in web design, development & promotion services and training. They are located in Wayzata, Minnesota or via the web at: http://www.Melberg.com.

Media Contact
Paula Ruble, Melberg Marketing, Inc. 612-209-4738

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