Jeffrey Desich Named CEO of Equity Trust Company

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Desich to Lead Future Growth as Popularity of Self-Directed IRAs Continues to Grow.

Equity Trust is well positioned to provide exceptional services to the steadily increasing number of American's who discover the wealth-generating potential of self-directed IRAs each day

Equity Trust Company--a leading custodian of self-directed IRAs and 401(k)s -- appointed Jeffrey Desich to Chief Executive Officer, recognizing his dedication, strategic vision and strong leadership ability as president of affiliate Equity Administrative Services.

"I am grateful for the opportunity to lead during our continuing rapid and successful growth, and to maintain Equity Trust's role as the leader in self directed IRAs and 401(k)s," said Mr. Desich. "Assisting clients in achieving their financial goals is the greatest value we provide and will continue to be our number one priority."

Self-directed IRAs are one of the fastest growing segments in the $5.7 trillion IRA market. As the most experienced provider of self-directed IRAs in the industry (Equity Trust was founded in 1974), Desich believes Equity Trust plays a pivotal role for investors looking to grow wealth with their IRA.

"Equity Trust is well positioned to provide exceptional services to the steadily increasing number of American's who discover the wealth-generating potential of self-directed IRAs each day," said Mr. Desich.

An integral part of Equity Trust since 1999, Mr. Desich began his career in sales, moving on to create and lead the organization's client service department in 2001. In 2006 Mr. Desich was named president of Equity Administrative Services. Mr. Desich is a registered financial principal and holds Series 7 and 27 licenses with the National Association of Securities Dealers. A noted lecture and trainer, Mr. Desich educates investors across the country on the benefits of self-directed IRAs and other investment options.

About Equity Trust Company:
Equity Trust Company is a passive custodian, allowing investors to use their knowledge to invest tax-free or tax-deferred with their IRA or 401k in assets they know and understand. Equity Trust and its affiliates are recognized leaders in providing custodial services for self-directed IRAs and small business retirement plans. Please visit our Web site at http://www.trustetc.com.

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Brendan Hughes
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