These are individuals who want to travel economically, without sacrificing the amenities, service and deluxe accommodations they expect to experience when they vacation.
Las Vegas, NV (PRWEB) September 23, 2008
Diamond Resorts International® (DRI), a global leader in the vacation ownership industry, signed a non-exclusive agreement with Smart Circle® International to sell its vacation resort packages in the United States.
"We're thrilled to partner with Smart Circle International," said James R. Danz, RRP, DRI's Chief Marketing Officer. "Given its proven track record for success in this industry and of reaching an extensive group of consumers, this partnership initiates sales of our luxury vacation packages to retail shoppers for the first time ever. Over 10 DRI destinations are currently being featured with more scheduled to be added early next year."
Smart Circle International is a leading worldwide referral marketer that helps hotels and resorts increase visibility and traffic through its proven marketing programs and access to consumers via a network of professional distributors. DRI will be reaching out to prospective travelers within a retail event network that annually accesses over 50 million shoppers, face-to-face through 1,000 established retail distribution points across the United States and Canada.
George Graffy, President of Smart Circle International, said "Each retail location will be staffed by a Smart Circle® In-Store Travel Consultant who will meet one-on-one with potential travelers and present the benefits of travelling with Diamond Resorts International® to the most desirable destinations around the world.
"Partnering with Diamond Resorts International® and its collection of luxurious resorts has enabled us to meet the demands of our most discerning customers," said Graffy. "These are individuals who want to travel economically, without sacrificing the amenities, service and deluxe accommodations they expect to experience when they vacation."
Simon Crawford-Welch, Ph.D., RRP, DRI's President and Chief Operating Officer, said the company's "portfolio of high-end resorts worldwide, and a hospitality brand that offers owners, members and guests a true home-away-from-home, makes for a terrific addition to the partnership we've formed with Smart Circle International. It will create a unique synergy between our organizations for an even higher level of quality and customer satisfaction."
About Diamond Resorts International®
Diamond Resorts International®, with global headquarters in Las Vegas, Nev., is one of the largest vacation ownership companies in the world with more than 110 branded and affiliated resorts and nearly 23,000 guest beds in 14 countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean and Europe. Offering simplicity, choice and comfort to more than 370,000 owners and members through the branded service of more than 5,500 team members worldwide, Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime.
About Smart Circle® International
Since 1989, Smart Circle International has been the dominant force in referral marketing worldwide. Major companies turn to Smart Circle International to build traffic, enhance brand loyalty, fill unused capacity and generate new customers. Smart Circle International reaches consumers face-to-face through its retail and community marketing networks. Smart Circle International is a trademark of Smart Circle International, Inc.
For more information, visit DiamondResorts.com
Contact: Kimberly Perette
Tel US: (702) 823-7710
Tel International UK: +44 (0)1524 845517