Breast Cancer: Hope is in the Handbag

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San Francisco handbag designer launches breast cancer collection on the red carpet at the Emmy’s.

We want to give people a handbag that is special, a handbag that touches and inspires them

A new line of stylish and sentimental handbags, Just BeCAUSE by Fuffy J. Couture, will debut on the red carpet at the Emmy’s on Sunday. The first collection in the line, “The Liz Collection” is dedicated to breast cancer. The chic black bags are lined in pink, include an inspirational message of hope inside and a silver charm hand-stamped with the name of a loved one or a word of significance. Fifteen percent of the proceeds from these bags will be donated to organizations that provide breast cancer outreach, research and support.

“We want to give people a handbag that is special, a handbag that touches and inspires them," says Fuffy J. Co-founder Lyndi Eimerl. "Every time they reach into their Just beCAUSETM bag, a patient will be reminded that there is hope, a survivor will be reminded of her strength and a friend or family member will be reminded of a person they love.”

In April 2008, when their 53-year-old godmother was diagnosed with cancer and then passed away three months later, Eimerl and her sister, co-founder Kristin Morrow reflected on their lives and their work, and discovered a bigger life purpose. They wanted to impact people’s lives in a positive way while pursuing their passion for art and fashion. Having been dedicated to partnering with local causes and donating a portion of proceeds to them already, developing a new line of stylish cause-related bags became the next logical step.

The sisters were moved to kick off their new line with “The Liz Collection” for breast cancer when they met Ramona Russell from and learned of her sister, Elizabeth Ann "Liz" Overturf, who lost her life to breast cancer at age 28. Ramona’s and Liz’s story resonated with them and they decided to name the collection in honor of her.

When Award-Winning filmmaker and Bestselling Author Adryenn Ashley caught wind of the new line, she was moved by the sentiment of the handbags and impressed with the designs. Having just lost a family friend to breast cancer herself, Ashley could relate to the designer’s source of inspiration for the line. Ashley will be showcasing the handbag on the red carpet at the Emmy Awards on Sunday, September 21st, 2008.

About Fuffy J. Couture

Fuffy J. Couture is a handbag label founded in 2006 that brings distinctiveness to women’s wardrobes coast to coast. The name Fuffy J. is a tribute to the life of the co-founders’ eccentric grandfather, whom they lovingly called “Fuffy.” Genuine, compassionate, loveable and zealous; Fuffy J. was a philanthropist, an entrepreneur and an artist who made a lasting impression with his loud polyester shirts and his smiling eyes.


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