Conscious Entrepreneurship Changing the Face of Business: Does The Secret Get Credit

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A spiritual awakening is increasing universally and now it's popping up in business with the "Conscious Entrepreneur." Business branding expert and BrandU co-creator W. Vito Montone has led this movement with the development and implementation of Unified Conscious Development (UCD), the practice of using Universal Law to harness human experience to fuel business. Montone shares this process genius in BrandU's Power Path Program and throughout the BrandU® community. Visit

During a time when the entrepreneurial movement is on the rise and ambitious business-minded 9 to 5ers are leaving corporate America to pursue a life of being one's "owns boss", a new movement of consciousness is also taking place--and small business owners are eating it up.

Two words often seen today in small business and on the Web are "Conscious Entrepreneur". One can Google the words and find everything from articles and books written on the subject, to seminars on how to tap into your passion and create a lucrative business around it.

"As a veteran entrepreneur of 25 years, I've witnessed a shift happening in small business today; people are realizing that they can actually make money doing what they love, doing it with integrity, and creating a life they love," commented Conscious Entrepreneur and BrandU® co-creator, W. Vito Montone. "Imagine using your business as a tool for changing people's lives as well as your own? It's more powerful than you think."

With pop culture jumping on "The Secret" bandwagon and admired new thought leaders like Eckhart Tolle, Wayne Dyer, Guy Finley and Marianne Williamson spreading the message of "spiritual awareness" as applied to life in general, spiritual awakening is increasing around the world. And now it's popping up in business.

"People deserve the same power in their businesses to fuel the independence required to support the world of the future," said Montone. "They are looking to do more than just run a business and make money; they're looking for a channel for their powerful passion and faith in the Universe, in connection and how we as individuals determine the course of history."

Many conscious entrepreneurs want to use Universal Law--defined as the guidelines for behaviors that enhance one's physical, mental, emotional and spiritual growth--as a base for running their businesses; and many are giving "The Secret" credit.

However, according to Montone, it goes much deeper than The Law of Attraction, but rather how to harness our human experience in life to fuel creative expression as business. From his studies, he discovered how to apply Universal Law to business creation for optimal success. The science behind it is called Unified Conscious Development (UCD), the underlying Integral theory behind all his business development programs--the latest of which is BrandU's Power Path Program. With this program, conscious entrepreneurs can use the Universal Law of UCD to expand and express business ideas as a powerful vision and create a business structure that will serve them for a lifetime. They are guided step-by-step in structuring their intent for their business, planning its release of growth, developing their organization and calibrating themselves to a new powerful version of their business.

With success story after success story of thousands of satisfied business owners, the co-creator of BrandU® says these processes apply to any business of any size whether products or services, online or bricks and mortar.

To learn more about Conscious Entrepreneurship, UCD and BrandU's Power Path Program and how to apply them to your business, visit

About BrandU®: BrandU® is the creator of the world's only process-based, results-driven, Integral approach to business creation supporting entrepreneurs from idea, to brand to market.


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Gina Romanello
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