With the availability of powerful web analytics tools, marketers have focused on improving customer acquisition
Portsmouth, New Hampshire (Vocus) September 20, 2008 –
Predictive marketing experts Loyalty Builders today announced the availability of an eBook, “Field Guide to Mathematical Marketing”, authored by company CEO, Mark Klein. The eBook is targeted at marketing professionals who want to learn about powerful tools like predictive analytics and multivariate testing to increase the effectiveness and ROI of existing customer marketing campaigns.
The free eBook can be downloaded at: http://longbowdirectmarketing.com/files/guide.pdf
The eBook explains Mathematical Marketing, the process of marketing to existing customers based on analysis of past customer behavior and prediction of when each customer is likely to buy and what they will buy. Comprised of ten quick-to-read chapters, the eBook contains practical advice on how to use newly available tools and techniques to generate more business from existing customers and to move towards true 1 to 1 marketing.
The eBook addresses a full range of existing customer marketing topics including behavioral tracking, customer segmentation and targeting, testing, and creating better upsell, cross sell and win back campaigns and metrics.
“With the availability of powerful web analytics tools, marketers have focused on improving customer acquisition,” said Mark Klein, Loyalty Builders CEO. “Now there are comparable tools to improve existing customer marketing and every marketer needs to know about them to stay competitive.”
About Mathematical Marketing
At the core of Mathematical Marketing is the process of marketing to customers based on a scientific understanding of how past customer behavior predicts future purchases. Mathematical Marketing also includes sophisticated direct marketing techniques such as “what-if analysis”, multivariate testing and campaign results measurement. To learn more read this article on Mathematical Marketing or visit the Mathematical Marketing group in Facebook .
About Mark Klein
Mark Klein combines his background in the sciences with his entrepreneurial spirit to push the limits of modern-day marketing. He is a serial entrepreneur-Loyalty Builders is his fourth company. Prior to his business efforts, Klein taught and researched theoretical physics at universities including Bryn Mawr College, University of Wisconsin, UCLA, University of Colorado, and University of New Hampshire. Dr. Klein holds a Ph.D. in physics from Indiana University. He recently published his first novel .
About Loyalty Builders
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors.
Mathematical and direct marketing services are available on a custom basis or through a new SaaS offering, Longbow. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.
For more information please visit http://www.longbowdirectmarketing.com .