St. Petersburg, Fla. (PRWEB) September 22, 2008
SendTec, Inc. (OTCBB: SNDN), a leading customer acquisition ad agency with expertise in multi-channel integrated direct marketing, was named a finalist in the First Annual SES Awards in the category of "Best Search Engine Ad Platform." SearchFactz, powered by SendTec, was among just two other candidates recognized as finalists competing for this title at the Search Engine Strategies' (SES) San Jose conference, where the first annual awards were announced.
The first annual SES Awards nominees were evaluated based on innovation in methodology and execution, the achievement of success goals, excellence in tactical execution and overall approach and category relevance.
SearchFactz is SendTec's proprietary bid management solution designed to assist the process of keyword development. Through evaluation of recent performance metrics, objectives and the current search marketing landscape, SearchFactz helps provide tailored services that address each client's individual needs by delivering "Alert" recommendations when bid management opportunities present themselves. SendTec executives then evaluate these alerts, weighing them against the client's goals to develop a customized approach. With a deeply-rooted foundation in direct marketing, SendTec is uniquely positioned to serve search marketing clients through a qualitative understanding of their needs.
"It is a great honor and accomplishment to be one of the first companies ever nominated for this award," said Paul Soltoff, CEO of SendTec. "SearchFactz was selected from a dense field of competitors as one of the top platforms in the industry because of its robust capabilities coupled with SendTec's uniquely personalized approach to search marketing. This recognition demonstrates the pioneering nature of the solutions SendTec brings to the market."
SendTec is a leading customer acquisition ad agency with expertise in multi-channel integrated direct marketing, online and offline. The company builds and leverages technology as an integral part of growing its clients' businesses. Search engine marketing, direct response television and lead generation are the company's unique specialties. SendTec is headquartered in St. Petersburg, Florida, with an office in New York City and account representatives serving its clients across the U.S. For more information, go to http://www.sendtec.com.
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