UP-2-U -The Ultimate Game for Northwest Sports Fans - Prepares to Launch New Games for UW Huskies, WSU Cougars and OSU Beavers

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This fall, UP-2-U, the ultimate game for northwest sports fans, expands on the success of the University of Oregon Ducks game for students and alumni by adding new games for avid fans of the University of Washington Huskies, the Washington State University Cougars, and the Oregon State University Beavers. More players have the opportunity to go head to head in trying to stack the tallest tower.

With a stack of UP-2-U playing cards, a roll of the customized dice and two shapes of wooden logo pieces - tailored for each university - fans make up some of their own wild rules and celebrate their team all year round as they strategize, form alliances with game participants, and compete to build the tallest tower

Game nights with friends and family are a favorite pastime, especially when playing games associated with their favorite sports team. And while game nights are the latest trend, people are also choosing to stay at home for entertainment. This fall, UP-2-U, the ultimate game for northwest sports fans, expands on the success of the University of Oregon Ducks game for students and alumni by adding new games for avid fans of the University of Washington Huskies, the Washington State University Cougars, and the Oregon State University Beavers. More players have the opportunity to go head to head in trying to stack the tallest tower. The first edition customized for the inspirational team - The University of Oregon Ducks - provided the successful framework to add these new games, available this fall at specialty retailers and online at: http://www.up2ugames.com

Please visit the press room at:
http://www.up2ugames.com/?utm_source=prweb&utm_medium=pr&utm_term=college%2Bboard%2Bgame&utm_campaign=PRWEB1.

According to the National Institute for Play, as play is woven into the fabric of social practices, personal health and relationships dramatically transform. Karon Paul, creator of UP-2-U, always held at the forefront the importance of play, as the idea and concept for the board game was developed at a dinner party in late 2006. After 15 months of rigorous product development, testing cycles, trademarks and a provisional patent, the UP-2-U board game for U of O Ducks was born in early 2008 and it was game time.

"With a stack of UP-2-U playing cards, a roll of the customized dice and two shapes of wooden logo pieces - tailored for each university - fans make up some of their own wild rules and celebrate their team all year round as they strategize, form alliances with game participants, and compete to build the tallest tower," said creator, Karon Paul. "Our vision was to take the fun even farther after introducing UP-2-U to the U of O Ducks in spring 2008 and bring UP-2-U to other universities across the country, branded with their own customized logo pieces and school colors. We're excited about launching new games for the UW Huskies, WSU Cougars and OSU Beavers, and hope to create more school partnerships in the future."

Up-2-U is a proud participant of this year's "A Season of Wishes" campaign, a six-week annual holiday campaign designed to raise awareness and funds for the Make-A-Wish Foundation® of Oregon. For each game sold on the Web site, during November and December 2008, UP2U games will donate 10 percent to the Make-A-Wish Foundation of Oregon, with a minimum guaranteed contribution of $1,000.

About the new UP-2-U games -Rules of Engagement:
Originally the name UP-2-U was to give a visual of the idea of building *UP* and the U focused on the fact that the game was created for universities. Since the original inception of the game, the concept evolved dramatically in rules and how the game was played. When the penalty play was created the UP-2-U wildcards gave an added dimension to the game - and the wild rules were born.

Each game includes 96 collectible quality wooden playing pieces fashioned as university stylized letters and logos, 4 logo playing bases, 12 standard penalty cards, 4 "wild cards" and 2 customized dice. Players need strategy, luck and a steady hand to master this exciting game. MSRP is $49.95, shipping is free. More information about rules can be found here: http://www.up2ugames.com/info/rules/index.php.

The key rules of engagement are:

  • Compete against family and friends to be the last player remaining with the tallest tower.
  • With each roll of the dice, fate can hand players a penalty that can either raise hopes -- or crush dreams!
  • For a heightened creative challenge, players can even create penalties and play "UP-2-U" rules they made up!
  • The objective of the game is to have the tallest tower standing at games end.

About UP-2-U: the ultimate game for northwest college sports fans
Armed with her big idea, Karon asked her partner in J-K Pursuits, John Kemp, to help her determine if the idea was viable and what their potential next steps would be. John, a respected business man with extensive marketing experience, thought the concept had strong legs to reach beyond the Duck fan base. After 15 months of rigorous development, testing cycles, trademarks and a provisional patent, it was game time.

Games are available for UW Huskies, WSU Cougars, U of O Ducks and OSU Beavers fans. Based in Portland, Oregon, UP-2-U games are sold at http://www.up2ugames.com and participating University stores.

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Christine Caplan
UP-2-U
503-412-8850
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