New York, NY (PRWEB) September 21, 2008
Philosophy Communication, Inc., a Denver-based public relations and marketing agency, was awarded a 2008 Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual public relations tactic within a broader public relations campaign. Winners of the award were recognized during the 2008 Silver Anvil Awards Evening held June 5 at the Equitable Tower in New York.
Philosophy was recognized in the Events/Commemorations category for the press kit it developed for Girls Only - The Secret Comedy of Women, a play written as a celebration of women and the common experiences that shape them. Girls Only was written by and starred two local actresses. It ran at the Denver Avenue Theater from January 18 - March 2, 2008.
The press kit took the shape of a memory box, an idea that was drawn from a scene in the play, during which the actresses pull items from their old memory boxes and recount stories to the audience. The press kit was filled with fun, silly, and of course, girly, items to intrigue the media, along with informational pieces that provided key details about the play. The memory box press kit not only gave reporters insight into the production, it also grabbed their attention, sparking widespread media coverage of the play. This tactic also helped to communicate what the play was about to male reporters who received the press kit but couldn't attend the play (the play literally was for women only, no men were allowed). The intense media interest resulted in 28 placements in two months, including multiple feature articles and broadcast segments. Philosophy's effort helped Girls Only to sell out the play's entire run just four days after opening night.
Entries are judged by teams of PRSA members -- and others who have specific category expertise -- across the country. Up to two Bronze Anvil Awards of Commendation may be earned in each category or subcategory. No Award of Commendation is bestowed in categories in which the judges believe the entries do not rise to standards set forth for the award by PRSA.
About Philosophy Communication, Inc.
Founded in 2001, Philosophy Communication is a full-service marketing and public relations agency dedicated to the art of shaping thought. Philosophy received the Small Practice Award in 2005 from the Colorado Chapter of the Public Relations Society of America, recognizing it as an outstanding local boutique agency. Based in Denver, Colo., Philosophy has represented many notable companies, including A World of Tile, Caribou Coffee, Nautilus Group, Inc., and Roth Distributing Company. For more information, visit http://www.philosophycommunication.com.
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