MAN Selects SAP Price and Margin Management by Vendavo to Implement its Value-based Pricing Strategy

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Leading International Provider of Commercial Vehicles and Transport Solutions Chooses Vendavo Price Management Solution

Vendavo®, the leading provider of business-to-business price management and optimization solutions, today announced that MAN Nutzfahrzeuge AG, a leading international provider of efficient commercial vehicles and innovative transport solutions, has selected the SAP Price and Margin Management by Vendavo for deployment in its After Sales business unit. The MAN After Sales business unit is responsible for managing parts for trucks and buses, incuding procurement, manufacturing, logistics, pricing, and complaint handling. The new enterprise-wide solution will enable MAN to effectively implement a value-based pricing strategy, enhance customer satisfaction, and deliver on the company's objectives.

MAN selected SAP Price and Margin Management after an extensive vendor evaluation process. Based on its evaluation, the company concluded that the SAP Price and Margin Management was the best solution available to fit its functional requirements. Those requirements include price setting and management across a large volume of parts, greater visibility to track prices, and the ability to make strategic moves proactively. Other key considerations in MAN's selection of SAP Price and Margin Management were ease of use, streamlined integration, and a scalable technology architecture that will enable management to achieve its business objectives with the lowest total cost of ownership.

"We were looking for the best system to improve the strategic price setting process across the MAN organization. Choosing SAP Price and Margin Management will help us enhance sustainable customer satisfaction by providing comprehensive prices to keep us competitive," said Markus Kellermann, head of Product and Price Management Parts at MAN. "We evaluated all of the available technologies to address our business challenges and concluded that SAP Price and Margin Management offered the best combination of proven capabilities, domain expertise, and strong deployment experience to help achieve these objectives."

SAP Price and Margin Management will help MAN implement a value-based pricing strategy and ensure consistent value-based pricing across all 250,000 parts in the After Sales business unit. In addition, it will help automate new par ts pricing for approximately 1,000 parts per month and therefore increase pricing efficiency. Finally, the deep analytical capabilities of the solution will help increase visibility and transparency of prices.

"We are pleased to have been selected by MAN, one of the leading providers in the international commercial vehicle industry, to support their strategic pricing initiatives," said Neil Lustig, general manager, Worldwide Field Operations at Vendavo. "We will work closely with MAN to address their needs and are confident our solution will deliver significant bottom-line benefits."

SAP Price and Margin Management will be implemented at MAN by SAP Consulting, Vendavo and Mieschke Hofmann und Partner (MHP).

About MAN Nutzfahrzeuge Group
MAN Nutzfahrzeuge Group based in Munich, Germany, is the largest company in the MAN Group, and a leading international provider of efficient commercial vehicles and innovative transport solutions. In fiscal 2007 the company, with more than 36,000 employees, generated turnover of € 10.4 billion on sales of more than 93,000 trucks and over 7,300 buses and bus chassis of the brands MAN and NEOPLAN. The new truck series MAN TGX and TGS are "Truck of the Year 2008". MAN is the first commercial vehicle producer in the world to have won this international award seven times. More information on MAN Nutzfahrzeuge is available on the Internet at

About Vendavo
Vendavo is the leading provider of price management and optimization solutions for business-to-business companies worldwide. Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. It combines pricing science, pricing best practices, and enterprise-class software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Together, these improvements deliver big increases in profits - from 10% to 30%. Vendavo is the enterprise pricing solution of choice for more than 140 customer divisions at some of the world's biggest names in chemicals, high-tech and industrial manufacturing, consumer products, mill products and distribution. SAP resells the Vendavo solution to its customers under its own name, SAP Price and Margin Management. To learn more, or to request information, visit

About Mieschke Hofmann und Partner
MHP is the leading Process- and IT-Consultancies in the German automotive market. At present MHP is following its very successful and competent expansion path. Since 1999 MHP is a Porsche Services Company and became a subsidiary of the Porsche AG in 2002. Being an integral Process- and IT-Consultancy, MHP currently occupies about 420 employees. Its customers get their entire support out of the offices in Freiberg, Munich, Essen, Wolfsburg and Zurich (Switzerland). As an Automotive Specialist and first "Special Expertise Partner SAP for Automotive," MHP offers its customers the symbiosis of Process- and IT-Consultancy along the entire process chain. MHP develops in accordance with its more than 250 (automotive and non automotive) customers custom-tailored and trend-setting solutions in an individual method and in partnership. A customer's Return On Investment (ROI) and optimal processes are the focus of MHP. MHP - Excellence in Process- and IT-Consulting for Automotive. To learn more, or to request information, visit


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