As one of the industry's foremost experts on critical media and marketing issues, he is ready to take the company to the next level globally.
Seattle (PRWEB) September 22, 2008
Avenue A | Razorfish, one of the largest interactive marketing companies in the world, today named Jeff Lanctot as the agency's new chief strategy officer. Lanctot is also named for the second time in the 2nd annual MediaWeek 50, a list of the country's top media executives that was published today.
Lanctot joined media-buying concern Avenue A in 1999, five years before the merger with Razorfish. He most recently served as SVP, global media. He replaces Darin Brown, who moved in June from the CSO position to president of Avenue A | Razorfish Europe.
Lanctot will work closely with CEO Clark Kokich to develop the company's capabilities in the United States and abroad, build processes and teams to bring those capabilities to market, and oversee partnership and investment strategy.
"In his nine years at Avenue A | Razorfish, Jeff has proven himself as a leader who has the vision and intellect needed for this key position," said Clark Kokich, CEO of Avenue A | Razorfish. "As one of the industry's foremost experts on critical media and marketing issues, he is ready to take the company to the next level globally."
In addition, Lanctot will remain the senior editor of the Avenue A | Razorfish Digital Outlook Report, a highly anticipated annual report on trends in digital spending and consumer behavior. He will also continue to share thought leadership through his blog at jefflanctot.com.
Lanctot is also listed in today's MEDIAWEEK 50, the 2nd annual list of top media innovators who, according to the magazine, drive revenue, establish standards, create new models and generate buzz. Honorees were chosen by industry experts who compiled and evaluated information on each executive's management duties, ad sales data and overall impact on the industry.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Avenue A | Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Avenue A | Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients--many of them served in multiple markets--include Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi's, McDonald's and Starwood Hotels. Visit http://www.avenuea-razorfish.com for more information.
Media Contact: Sally O'Dowd
sally.odowd @ avenuea-razorfish.com