Imaging Solutions Boosts Photo Album Appeal with New Superior Quality Printing

The new photofinishing system by Imaging Solutions enhances photo album pictures by producing truly lifelike images.

Under the name purePhoto we have developed a nearly automated process that develops photo books in a quality not previously achieved to date. The process uses real photo paper, which is the only material able to reflect all pixel information of an image without quality losses.

Regensdorf, Switzerland (PRWEB) September 30, 2008 -– The new print options for photo albums from Imaging Solutions have sparked a quality revolution in the photo book industry. With its purePhoto workflow, Switzerland-based Imaging Solutions – the world’s leading manufacturer of digital high-speed photofinishing systems – recently developed a new printing process that gives photo album pictures an unprecedented level of quality.

purePhoto books produced on real photo paper - outstanding quality

In the past, photographers have been frustrated by the process of creating photo books due to the low quality of electrostatic printing pictures. As an improvement upon the technically limited electrostatic printing system, Imaging Solutions has developed new photo album options using real photo paper for superior printing quality.

When taking pictures digitally, the problem has become one of organization and storage. What should be done with all those pictures that consist of only bits and bytes? Many people store photo files on their computers, copy them into an iPod or onto digital photo frame. However, photo albums ordered online have become an increasingly popular alternative to prints. By mixing and matching and personalizing a photo album online, one can create a theme or holiday-based book without having to take the time to cut, glue, and decorate photo album pages.

Unfortunately, photo albums ordered online normally reflect a picture quality that is far below what modern technology is capable of producing. This is due to the use of electrostatic printing, which is enormously limited in its color reproduction abilities and is unable to reproduce the full range of colors or true image of digital cameras.

With purePhoto photo books by Imaging Solutions, CEO Rainer Bauer says that realistic, quality photo book pictures are entirely accessible.
“Under the name purePhoto we have developed a nearly automated process that develops photo books in a quality not previously achieved to date. The process uses real photo paper, which is the only material able to reflect all pixel information of an image without quality losses.”

The purePhoto technology can draw from a color range of 16.7 million colors per pixel when using real photo paper, making it possible to represent smooth transitions and homogeneous areas in true half-tone reproduction. Difficult colors such as skin tones or fine structures like hair can thus be perfectly reproduced.

As a worldwide market leader in the area of high performance digital systems for the photofinishing industry, Imaging Solutions makes this technology available to the book printers.

As an additional feature, Imaging Solutions photo books’ lay flat binding makes it possible to create such panorama images without the disturbing bump in the middle of the double page.

Photo providers and labs all over the world are already using the purePhoto workflow, including the following in USA: Millers (millerslab.com) and District Photo (districtphoto.com).

In Europe the purePhoto books are produced at:

About Imaging Solutions:
Starting from its core competency in digital high-speed printing and scanning systems, Imaging Solutions AG focuses on the innovative development of technologically leading and practice-proven digital production solutions for the production of prints and value added photo products on true photo paper. Special emphasis is placed on new concepts for the production of purePhoto products such as photo books and photo calendars.

The purePhoto brand is a quality seal for photo books and other digital print products on real photo paper. purePhoto products are successfully being marketed by photo service providers in Belgium, China, Germany, France, Italy, Japan, the Netherlands, Austria, Spain, Switzerland and the USA, and will in future also be available in other countries.

For more information, please contact:
Karola Walberer • Communications Manager
Althardstrasse 70 • CH-8105 Regensdorf • Switzerland
Phone +41 44 842 24 64 • Fax +41 44 842 21 42 • Mobile +41 79 551 35 60
mailto:karola.walberer@imagingsolutions.ch
Video of purePhoto production: http://www.imagingsolutions.ch/index.php?article_id=6&clang=1

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