Search marketing has become a strategic imperative for many companies, but larger search spenders are reaching the limit of what existing technologies and processes can support. That's why so many large online advertisers and agencies have turned to Marin over the past year
San Francisco, Calif. (PRWEB) September 22, 2008
Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, today announced that in the first nine months since the January 2008 debut of its flagship offering, Marin Search Marketer®, Marin Software's customers are now managing over $200 million of annual paid search marketing spend through the application. Marin Software's customers are advertisers and agencies spending from $50,000 to several million per month on large paid search programs across Google, Yahoo, and MSN.
According to JP Morgan, spending on search engine marketing (SEM) is projected to grow from $11.8 billion in 2007 to $26.8 billion in 2011. While some of this projection reflects new advertisers entering the market, much of the growth in SEM is expected to be driven by large advertisers seeking to increase their annual spend on this highly-effective advertising medium. Marin Search Marketer was designed to help advertisers and agencies dramatically improve the performance and efficiency of their SEM programs, enabling users to profitably drive more business through the powerful paid search channel.
"Search marketing has become a strategic imperative for many companies, but larger search spenders are reaching the limit of what existing technologies and processes can support. That's why so many large online advertisers and agencies have turned to Marin over the past year," said Chris Lien, CEO of Marin Software. "The substantial growth we've seen demonstrates how urgently companies need professional solutions to manage and grow their search campaigns profitably. We're honored that leading brand marketers such as Zappos and ZipRealty, as well as top-tier interactive agencies like Avenue A | Razorfish, have embraced Marin Search Marketer to take their SEM campaigns to the next level of effectiveness."
Marin Search Marketer was designed by and for professional search marketers. Delivered via a software-as-a-service model, Marin Search Marketer includes cross-publisher campaign management, bid optimization, automatic keyword generation and submission, flexible revenue tracking, and business-level analytics.
About Marin Software:
Marin Software provides an enterprise-class search paid search management application for advertisers and agencies. Marin Software's "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving the financial performance of large-scale SEM campaigns. Marin offers pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Avenue A | Razorfish, a division of Microsoft (Nasdaq: MSFT), Zappos.com, and ZipRealty (Nasdaq: ZIPR). Marin is backed by Benchmark Capital and Amicus Capital.