The Fast and the Furious: TV and Film Characters Influence Reckless Driving, says*

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Almost a quarter of young motorists are influenced by TV and film characters; almost 1 in 5 Londoners blame actors for their dangerous driving habits.

1.3 million UK motorists claim to have picked up their bad driving habits from TV and film characters, according to the latest research from - the UK's leading car insurance price comparison site.

A shocking 1 in 4 (23%) of 17-24 year olds, claim that they have picked up bad driving habits from films, such as Casino Royale and the Italian Job - an admission which is supported by the fact that 3 in 4 young drivers claim to drive with one hand on the wheel, and more than 1 in 2 (55%) frequently drive over the speed limit.

Londoners are the worst in the country for trying to emulate their TV and film heroes, with nearly 1 in 5 (18%) claiming that watching films has a direct impact on their driving styles. This becomes even more significant when taking into consideration the fact that only 2% of drivers from other regions in the UK claim to be influenced by film and TV characters.

Will Thomas, head of car insurance at, says: "It is very concerning that so many drivers admit to being influenced by film and television stars. While some motorists dream about emulating the driving styles of James Bond and Knightrider, the reality is that driving erratically and dangerously is far from astute - especially for people who live in regions which are as built-up as London.

"Driving dangerously not only has serious safety implications, but it can also have a huge impact on drivers' car insurance premiums. Young drivers and Londoners can already suffer from initially higher premiums than their driving counterparts which makes their self-confessed recklessness even more inexplicable."

*Research carried out by Tickbox, on behalf of, in September 2008. 1200 motorists took part in the survey.

For further information please contact:

Caroline Spindlove/ Anna Bowes                           
02920 434 398

Gug Kyriacou/ Joanna Harte                            
Polhill Communications            
020 7655 0550

Notes to editors

About is one of the UK's biggest and most popular price comparison services. Launched in 2002, it dominates the car insurance aggregator market with a massive 70% market share and generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance. has 74 motor insurance partners, and customers can save up to on average £208. It also has a panel of 54 for home insurance, and customers who use for home insurance can expect to save up to £193. is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.'s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.


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Caroline Spindlove
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