JInsider Launches Cutting-Edge Jewish Portal -- Jewish Web 3.0 Multi-Media Platform

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Today marks the official launch of a dynamic, comprehensive site for Jewish content on the web, JInsider.com. The beta version of the site offers unique insight into the world through a distinctly Jewish lens.

Now the Jewish world has one destination where to find all of the content it craves

Today marks the official launch of a dynamic, comprehensive site for Jewish content on the web, JInsider.com. The beta version of the site offers unique insight into the world through a distinctly Jewish lens.

By utilizing a cutting-edge, Web 3.0 proprietary platform, JInsider captures the Jewish collective voice by featuring the best of aggregated content for a more engaging and personalized user experience. Topics on JInsider range from current events and lifestyles, to community, culture and religion. Providing a continuously updated and comprehensive presentation of subjects, JInsider connects visitors to the pulse of the Jewish world in a groundbreaking way.

JInsider.com applies its Web 3.0 Multi-media platform to offer a user experience through innovative tools that are truly different in kind, not just degree. "Now the Jewish world has one destination where to find all of the content it craves," said Mark B. Pearlman, a veteran media executive and the founder of JInsider. "People tend to gravitate towards specialized sources for information by buying specific magazines tailored to their interests. They seek answers that are relevant to the context of our lives from sources they trust. The Jewish market has lacked one singular place that aggregates a wide range of information from credible sources in a user-friendly manner. As the comprehensive home for Jewish life, JInsider will change that. "

What You Will Find at JInsider -

JInsider will provide the user with breaking news and top stories, thought provoking opinion pieces, 2008 election coverage, profiles of leading Jewish personalities, comments by top Jewish thinkers and community leaders and much more. The pulse of the Jewish community will be regularly measured by monitoring the trends and popularity of books, music, movies, TV shows, culinary and wine experiences, as well as significant events occurring in Jewish communities across the country. In order to provide visitors with the most comprehensive experience, JInsider's content will be continuously updated.

About "Jewish Web 3.0" -

It is the next generation of websites and internet utilities, which offers a context for our web experience. Web 3.0 focuses on understanding how information is consumed. As the Worldwide-Web continues to expand exponentially, the most effective way to navigate is to pinpoint the actual context of information and events.

"Voice, sensibility and sources are the essence and soul," explained Mr. Pearlman, whose background in media, Jewish community organizations and charities is extensive. He was a top executive at CBS, a founding manager of FOX News and the creator behind SinaiLive.com: a multi-media Jewish platform showcasing world-class Jewish teaching. Although a for-profit initiative, JInsider will work closely with Mr. Pearlman's Pareto Foundation to support Jewish charities. JInsider is committed to donating free pubic service ads to different charities and will contribute 5% of overall revenues to charities.

Shaya Lerner, Editor of JInsider.com, adds "JInsider will revolutionize the Internet for the Jewish community. What is unique to JInsider.com, is not only its ability to keep the visitor informed and up to date, but also the invaluable role it will play as a virtual interactive home for the global Jewish community. You come to JInsider because you want to know what is going on - you want to be part of the Insider community and have the most enjoyable and productive Jewish experience."

Jewish Week -

JInsider will be working with The Jewish Week- the prominent New York newspaper. Gary Rosenblatt, editor and publisher of The Jewish Week, said that joining the journalistic efforts of the newspaper with the technology of JInsider was "an exciting, creative new way to inform and entertain a whole new audience of readers and viewers today."

About 4Wall -

JInsider is hosted by 4Wall LLC, a pioneering media company that applies proprietary content and an advertiser platform to attractive market segments. By analyzing user preferences and market needs, 4Wall is then able to offer a narrative experience that maximizes user and sponsor engagement. Managing a full experience spectrum, this cutting-edge multi-media platform aggregates relevant topics through integration of a variety of websites, blogs, widgets, and product promotion.

The proprietary Web 3.0 tools developed for JInsider were created by 4Wall co-founder, Yaakov Greenman. An experienced technologist, Mr. Greenman has architected many large-scale platforms including video systems, ad networks and analytics engines for the FOX and FOX News networks. The proprietary tools scheduled to be rolled out over the next 12 months include a video platform, a content management and aggregation system, a widgets engine, an ad platform, a vertical search engine and more.

"Today the 4Wall technology is being applied to the Jewish community, but the applications are limitless, "said Greenman. "We are already planning to apply our new dynamic portal technology to web sites beyond the Jewish community focused on lifestyles, personal well-being, and other philanthropic causes."

For additional information, please contact Shaya Lerner at 212-650-0123


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