'Alterian Acquire' Takes National Prospect Marketing Campaigns to the Next Level

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Enterprise Marketing Offering Designed to Reduce Costs by 50 Percent, Improve Marketers' Time to Value, Adding Flexibility and Scalability

We developed Alterian Acquire to address the pain companies are experiencing during the current credit crunch

Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced the availability of Alterian Acquire, a new enterprise marketing offering tailored to large-scale, prospect-oriented marketers. Designed to allow marketers to replace disparate, costly legacy systems, with a single data infrastructure that combines importing, visualization, campaign execution, data mining and optimization, Alterian Acquire offers marketers increased speed, better flexibility and an overall lower total cost of ownership.

Alterian Acquire is targeted at credit card issuers, insurance companies, retailers and telecommunications companies that manage large-scale customer acquisition programs. The offering, which is based on the industry-leading Alterian Integrated Marketing Platform, allows marketers to analyze their complete marketing database from their desktop and immediately act on the results. This is achieved from a single technology platform and application set. Alterian Acquire reduces software, hardware and support costs by 50 percent by replacing costly and inefficient legacy systems while increasing delivery speed. It utilizes a single data infrastructure that accommodates off-line and on-line data. By including components that enable massive scalability for national prospecting solutions while enhancing flexibility and speed, marketers are able to analyze data, run campaigns, access results, and derive data faster than ever before.

Alterian Acquire comprises a series of software and services components that make it possible for prospect marketers to reach hundreds of millions of prospective customers while gaining the following benefits:

  • Integrated data infrastructure - replaces disparate legacy systems by integrating importing, visualization, campaign execution, data mining and optimization in a single application
  • Segmentation capabilities - analyzes and segments prospect information in a meaningful way, decreasing campaign time from concept to action by 30 percent or more
  • Multichannel capabilities - utilizes a single data infrastructure that accommodates off-line and on-line data and campaigns
  • Strong analytical foundation - based on Alterian's industry-leading platform allowing users to visualize a wide variety of patterns and relationships within data

"We developed Alterian Acquire to address the pain companies are experiencing during the current credit crunch," said Michael Fisher, Senior Vice President of Commercial Operations at Alterian. "Prospect marketers that attempt to reach hundreds of millions of consumers each year, such as credit card issuers, operate in a highly competitive market. These marketers need to speak to a national audience and get the best return possible on every single campaign they create. Alterian Acquire answers this need by reducing time and costs associated with marketing campaigns while greatly increasing insight into prospect data."

About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian's industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian's analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit http://www.alterian.com

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Adrienne McGarr

Malti Shukla
Alterian
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