PBS Stations: Announcing a Better Way to Retain Hard-Earned Members

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Early Express, Inc.--a 30 year old direct mail marketing firm--today announced the national rollout of its proven approach to helping PBS Stations across the nation improve their membership retention rates and increase their pledge revenue. Using state-of-the-art variable data printing, innovative graphic design and expert data-analytics, Early Express has taken the standard membership renewal letter to a whole new level. Get a free report on how we do it by visiting http://www.keepmoremembers.com

With increases in membership retention of 30% and increases in pledge levels of over 6%, I think our approach is particularly timely in an economy where everyone is watching their personal finances a little more closely.

Early Express, Inc.--a 30 year old direct mail marketing firm--today announced the national rollout of its proven approach to helping PBS Stations across the nation improve their membership retention rates and increase their pledge revenue.

"Combining our extensive direct marketing experience in other industries with our successes with local PBS stations, we are extremely excited about introducing our proven approach to all PBS stations across the nation." said Cindy Woodward, President of Early Express. "With increases in membership retention of 30% and increases in pledge levels of over 6%, I think our approach is particularly timely in an economy where everyone is watching their personal finances a little more closely."

In today's busy household, you have only a few seconds to get a PBS Station member's attention and then to say what you need to say (or more importantly, to say what your Member wants to hear.) The standard long renewal letter falls short on both counts: it looks like all the other mail and it says things that the station cares about--not what the Member cares about. But Early Express has created an approach to help PBS Stations communicate with their members like they know them individually.

Early Express' approach starts with leveraging new personalization digital printing technology that has allowed it to create renewal mailers that are more relevant, more personal and more effective. We help stations remind their members --as specifically as they can--why they become a member in the first place. We take data such as what programs each member likes, what were they watching when they first pledged, their age and status and whether they have children. Using this data with innovative and attention-getting, individualized mailers has proven to drive higher renewals with more pledges.

For a free report on How to Improve Member Retention & Increase Average Pledge Amounts, go to http://www.keepmoremembers.com.

About Early Express Inc.
Early Express is a 30 year old fully-integrated direct mail marketing company including data processing, graphic design, variable-data printing, mailing and measurement.

Early Express helps organizations dramatically improve the response rates of their standard direct marketing mailings--which for PBS Stations means higher member retention rates with higher pledge levels. We accomplish this by taking the data you have on each of your members--their age, programs they like, how much they give or whatever data is available--and create a high-impact individualized renewal mailers that increase renewals by up to 30% over standard letters with up to a 6% increase in average giving levels.

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Tony Collins

Cindy Woodward
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