eHealthForum Partners with HealthPricer Interactive (TSX.V ~ HPC), to Bring Trusted Healthcare Products to 1.5 Million Users

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HealthPricer a leading health product merchandising network, today announces eHealthForum.com as its latest community health site partner to launch its syndicated health product MarketPlace. eHealthForum operates a social network that allows users with health concerns to socialize and learn more about how to treat and support their issues. eHealthForum is segmented into an extensive variety of targeted channels, based on health concerns. These focused health channels provide prime audiences who will now receive relevant health product information through an eHealthForum MarketPlace powered by HealthPricer.

It is vital that we provide trustworthy health information to our health community

HealthPricer Interactive (TSX.V ~ HPC), a leading health product merchandising network, today announces eHealthForum.com as its latest community health site partner to launch its syndicated health product MarketPlace. eHealthForum will deploy HealthPricer's product offerings within general health search results and through contextual product placement ads.

eHealthForum operates a social network that allows users with health concerns to socialize and learn more about how to treat and support their issues. eHealthForum is segmented into an extensive variety of targeted channels, based on health concerns. These focused health channels provide prime audiences who will now receive relevant health product information through an eHealthForum MarketPlace powered by HealthPricer.

Together, HealthPricer and eHealthForum will deliver more precise product search results than general search engines. Through this relationship healthcare brands and merchants will be able to place their product information in front of a more targeted set of consumers, in a more timely fashion.

"It is vital that we provide trustworthy health information to our health community," comments Marc Turkovic, Business Development Manager of eHealthForum. "We have gone to great lengths to appoint quality medical practitioners to handle community health questions and have that same need for quality with our source for health products. We turned to HealthPricer to provide our users with a way to access an array of health aids from a reputable source - rather than having to rely on general search engines. We anticipate that this approach will benefit both our users and our bottom line."

"We are delighted to partner with eHealthForum, a very well recognized health community site," comments Michael I. Brown, President and CEO, HealthPricer Interactive. "Having access to its active user base extends our brand recognition, audience reach and net revenue."

eHealthForum is the eighth partner and the largest health community site to join the HealthPricer MarketPlace network, which now serves a combined unique visitor base of nearly 30 million people every month.

HealthPricer has syndicated its award winning vertical 'product search' and 'comparison shopping' on partner sites which include HealthLine.com, RightHealth.com, QualityHealth.com, MDJunction.com, HealthCentral.com and LifeScript.com.

About eHealthForum (http://www.ehealthforum.com):
http://www.ehealthforum.com was established in 2003 to help preserve and improve human life by bringing health-related information to all people via the internet. Members post medical questions within 200+ specific health topic areas and receive answers or support from peers. All forum content is reviewed to facilitate safe, open, meaningful, and informative interactions. A top 2,000 Quantcast site, eHealthForum.com reaches over:

  • 1,000,000 users in the U.S.
  • 150,000 users in the U.K.
  • 100,000 users in Canada‚Ķ every month

Typical visitors to eHealthForum are aged 18-45 and over 70 percent are female (above the internet average).

About HealthPricer (http://www.healthpricer.com):
HealthPricer Interactive Limited (HPC) is a leading online vertical merchandising network, focusing on the premier search category: health. The company has created the search industry's first normalized health Consumer Packaged Goods (CPG) database. This database forms the underlying foundation for its award winning vertical product search and comparison shopping site: http://www.healthpricer.com and 8 partner MarketPlaces.

HealthPricer.com and the partner MarketPlaces deliver more precise results than general search engines, because the database is customized to categorize, and the search engine customized to search, for health products. That context-sensitive search is taken into account in working with trusted online health merchants. HealthPricer uses proprietary technologies to force merchant product information to conform to industry standard categorization and naming conventions. Subsequently, the HealthPricer.com and MarketPlace sites are the most convenient way for consumers to search for and perform side-by-side comparisons of health CPG products based on brand, health-related attributes, merchants and price.

This optimized consumer shopping experience has reciprocal benefits to advertisers. The HealthPricer database monitors and collects information on the browsing and purchasing behavior of millions of consumers using the HealthPricer search engine. This business intelligence provides insight and more effective ways for manufacturers, merchants and health services to tie advertising to relevant search.

For further information, please contact:
HealthPricer

For media/ investors:
Michael I. Brown, CEO
Tel: 604 301 0221 ext.120
mbrown@healthpricer.com
eHealthforum.com

For media:
Georgina Firth
Public Relations Director
pr@ehealthforum.com

For investors:
Lee Weber
Community Director
Tel. (954) 827-1405
administration@ehealthforum.com

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