Earlybird Discount for AMS Voice of the Customer Training Course Expires October 1

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Earlybird discounts for "Listening to the Voice of the Customer," a 2-day training course offered by Applied Marketing Science, are set to expire on October 1, 2008. The course will be held on October 29-30 at the Omni Hotel in Chicago, and will be taught by leading Voice of the Customer research experts.

Listening to the Voice of the Customer

Earlybird discount rates for AMS' 2-day "Listening to the Voice of the Customer" training course are set to expire on October 1, 2008. The course will be held on October 29-30, 2008 at the Omni Hotel in Chicago, and will cover the following topics:

· Why you should listen to customers
· How the Voice of the Customer fits into the product development process
· What you can do with Voice of the Customer information
· Designing the interview process
· Determining whom to interview
· Writing the interview guide
· Interviewing customers
· Individualized interview role-playing and feedback
· Analyzing interview transcripts
· Distinguishing between needs and solutions
· Affinitizing customer needs
· Prioritizing customer needs
· Applying ideation techniques to Voice of the Customer information
· Translating the Voice of the Customer into design specifications
· A brief overview of quality function deployment (QFD)

Registration forms are available by clicking here. AMS also offers on-site training for groups of eight or more.

About Applied Marketing Science

Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate best practices into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.

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Michelle Harris
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