The problem is people don't know what to look for or ask for because there aren't true green standards.
St. Louis, MO (PRWEB) September 25, 2008
Launched just this past June, Better Life green cleaning products (http://www.cleanhappens.com) are rapidly building a loyal following among green-conscious consumers and major retailers, including Whole Foods Markets, http://www.delight.com and http://www.drugstore.com.
Created by lifelong friends, Tim Barklage, a marketing specialist and Kevin Tibbs, a formulation chemist, Better Life cleaners are high-performance, all-natural green cleaners that are pioneering in the 'green' category. "We didn't just jump on the bandwagon," says Tibbs. "Everything about Better Life has been carefully thought out - from product formulation, natural ingredient profiles, biodegradability, short and long-term environmental impact, and even eco-friendly packaging." Tibbs also mentions, "We really believe Better Life raises the bar in green clean while minimizing planetary impact."
The grassroots popularity of Better Life products is the result of its personality as much as performance. "What it says about you is as important as what it does for you," says Barklage. With brightly colored packaging and whimsical names, like 'I Can See Clearly, WOW!' glass cleaner and '2 a.m. Miracle' nursery cleaner, Better Life products look markedly different than other green cleaners.
Barklage believes Better Life is setting new standards for green product marketing, too. "In the [green] category, there's a lot of 'greenwashing' -- companies who shout green, but whose products fall short of truly being green," says Barklage. "The problem is people don't know what to look for or ask for because there aren't true green standards." Barklage adds, "We defined our own standards -- from what's inside the bottle to the bottle itself - taking the guesswork out of people knowing if they're getting the safest, most effective green products available."
If consumer response is any indication, the approach is working. According to Krista Durlas, spokesperson for Whole Foods Market Town & Country in Missouri, Better Life sold out of most of its products just days after its launch. "We picked it up because it really works and it's different than other green cleaners. We actually use it to clean our own store, too." In fact, Better Life products contain no volatile organic compounds (VOCs) -- a strong point of difference between Better Life and other natural cleaning products. According to Tibbs, "The whole point is having cleaning products you can use around the house, without worrying if your kids, pets, or planet are going to be at risk."
Better Life currently offers a range of green cleaning products, including: a glass cleaner, all-purpose cleaner, gentle scrubber and nursery cleaner. New for Fall 2008 are: a floor cleaner, wood polish, hand soap, stainless steel cleaner and granite/marble cleaner. Their products are being featured in the St. Louis Homes Show in October 2008.