Family Film Fund LLC, to Produce Slate of Family Genre Film; Steve Guttenberg Signed to Star in First, 'Treasure of the West'

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The company is positioned to promote kids films to parents.

Mr. Guttenberg will bring not only his talent but his reputation as a engaged and compassionate role model to our film

Family Film Fund LLC has been formed and in association with Alpine Pictures, Inc will kick off a family genre slate of no less than nine films with Steve Guttenberg star of the comedy western "Treasure of the West," it was announced by Alpine's exec-producer of the film, James Arthur Jones.

"Although Steve Guttenberg is seen as one of Hollywood's quintessential 'good guys,'" Jones noted, "we are casting against type, and Steve will star as a comic bad guy that can be compared only to Lee Marvin's turn in 'Cat Ballou.'"

Alpine Pictures will be producing in association with Family Film Fund LLC. The producers will be working closely with independent organizations such as The Dove Foundation and The Coalition for Quality Children's Media (CQCM), to ensure a high level of quality family entertainment.

These organizations have the ability to enlist such parental involvement.

"They've also noted that the social and humane involvement of certain stars is a key determinant in these parental endorsements. Mr. Guttenberg not only brings star quality to this film, but is a role model to all family members through his devoted work of philanthropy."

Treasure of the West is a children's adventure tale reminiscent of The Goonies and share's the tale of Josh Peters and the adventures he and his dog Marley have after Marley digs up a golden medallion with directions on it to a fabled local treasure of gold left behind by the Conquistadors.

Guttenberg has starred in numerous films that have grossed hundreds of millions worldwide since his break out role in Diner, and recently delighted audiences with his abilities on Dancing with the Stars. Mr. Guttenberg, who has leading-man good looks and is commercially and critically acknowledged with comedy and dramatic proficiency, has starred in an amazing 52 films including four fantastically successful film franchises such as Police Academy, 3 Men and a Baby, Short Circuit, and Ron Howard's Cocoon.

In addition to his amazing work on screen Mr. Guttenberg is involved with charity work aimed at improving opportunities for the homeless and for young people. He has created Guttenhouse, an apartment complex he funded to accommodate young people after their graduation from foster child status, with on-site social worker direction to assist their assuming adult responsibilities. The Entertainment Industry Foundation, Hollywood's charity arm, selected him to be Ambassador for Children's Issues because of his work on behalf of children and the homeless. In this capacity, he spearheads Sight for Students, a $7 million program in which, together with VSP and Altair Eyeglasses, he helps provide glasses for 50,000 underprivileged and visually challenged children throughout their school years.

"Mr. Guttenberg will bring not only his talent but his reputation as a engaged and compassionate role model to our film," noted Ryan Carroll, CEO of Alpine Pictures. And added, "We are delighted to be working with a talent of his sizable character, and an individual that not only understands the art of theater, but the art of giving back"

Treasure of the West is being produced by Neil Kaufman, Ryan Carroll and James Arthur Jones, directed by James Hickox, written by Aaron Pope and cast by Donald Pemrick and Dean Fronk. Treasure of the West is currently in pre-production and is scheduled to begin filming in early November in Los Angeles. Alpine Pictures will be distributing to the domestic and foreign markets.

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