Insurance Insight Group Receives Award of Excellence from International Association

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Insurance Insight Group's work "Using Integrated Marketing Communications to Build Brand and Establish Expertise" is presented an Award of Excellence by the Insurance and Financial Communicators Association.

Insurance Insight Group (IIG), a national consulting firm serving the life insurance and annuity industry, received an Award of Excellence from the Insurance and Financial Communicators Association (I.F.C.A.) at the association's 2008 annual conference.

IIG Principal and Marketing Strategist, Mark Stone, and his staff received the award for their internally developed project "Using Integrated Marketing Communications to Build Brand and Establish Expertise."

"We launched this project as a very integrated campaign that utilized traditional print, direct mail, email marketing, social media, audio, PR, search engine marketing and a microsite," said Stone. "It was a very successful campaign that resulted in better positioning for our brand and allowed us to establish our expertise and build relationships with our target market."

The campaign centered on the company's compelling white paper: Improving Product Development: How to Become the Speed-to-Market Leader. All elements of the campaign focused on driving prospects to the microsite http://www.ImprovingProductDevelopment.com.

Stone also presented a workshop on social media during the association's conference.

To learn more about Insurance Insight Group visit http://www.insuranceinsightgroup.com.

More about Insurance Insight Group (IIG):
Insurance Insight Group enables insurance carriers and independent marketing organizations to enter new markets, build distribution, optimize marketing, and strengthen operations in the life and annuity marketplace. The company is focused on providing solutions that create growth opportunities and improved return on investment for its clients.

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Peggy Porter
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