Demand for Telepresence Solutions is Exploding Reports Telepresence and Videoconferencing Insight Online Newsletter

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Cisco Systems saw orders for 500 systems from December 2006 to April 2008 and a further 500 in the last five months. Other Telepresence vendors report a very high level of demand. Reflecting this enormous interest in Telepresence, readers of the Newsletter have more than doubled in this period.

We are seeing traction across all vertical industries. Particularly with intercompany capabilities from AT&T and BT, companies can consider using Cisco TelePresence to strengthen their communications with the supply chain and their customers.

Demand for Telepresence solutions is exploding reports Telepresence and Videoconferencing Insight online newsletter at; this is confirmed in an extensive Interview with the Director of Marketing for Cisco TelePresence solutions.

The online Specialist Newsletter Telepresence and Videoconferencing Insight has greatly increased its coverage of Telepresence in the last six months. A total of 70 news stories about Telepresence have been published including 40 user application case studies.

"Telepresence has become such an important part of the videoconferencing industry that we changed the name of the newsletter from Videoconferencing Insight to Telepresence and Videoconferencing Insight at the end of March 2008," said Richard Line, Editor of Telepresence and Videoconferencing Insight.

In the last six months, there has an explosion of interest in Telepresence solutions and this has encouraged a 100 per cent increase in the number of visitors to the online newsletter's web site:

Cisco's momentum in the market continues to increase. Cisco announced customers had ordered 500 Cisco Telepresence Systems units in April 2008, and in less than five months that number has doubled. In the issue published on 17 September 2008 at, Cisco's TelePresence solutions are the subject of the Executive Interview with Erica Schroeder, Director of Marketing for Cisco TelePresence. She told the Editor:

"We are seeing traction across all vertical industries. Particularly with intercompany capabilities from AT&T and BT, companies can consider using Cisco TelePresence to strengthen their communications with the supply chain and their customers."

Cisco sees two main drivers today for the interest in Cisco TelePresence. The first is the trend around globalization and the need for faster decision making. The second is the increasing costs of travel and the need to curb CO2 emissions.

One of the largest challenges for the TelePresence market is the need to experience it at a personal level.

"Once you see it and use it for 10 minutes, you get the experience. Then you value it and want it. But even though we have 270 Telepresence systems out there, it is not easy getting large numbers of people to experience it," said Schroeder. Cisco offers a program called Meeting on Us that allows companies to use Cisco's own 270 TelePresence rooms to have a business meeting. This allows people to experience the power of the immersive, in person experience for themselves while conducting a regular business meeting.

What is the difference between Telepresence and High Definition videoconferencing? The widely held view is that it is just that - the experience. Telepresence is an immersive experience, meaning you actually feel like you are sitting around a table in the same room with the other participants who are at another site, perhaps 6,000 miles away.

The Newsletter brings the reader details of the new Telepresence systems of Cisco and other Telepresence vendors, including Teliris, TANDBERG, Polycom, Sony, Telanetix, LifeSize, DVE Telepresence and Aethra. The Newsletter includes many pictures of Telepresence systems in use and tells who is deploying Telepresence.

"To best grasp the attraction of Telepresence, you must use it and gain that truly immersive experience," concluded Richard Line, the Editor. "The demand for Telepresence systems is exploding and it is likely to continue to grow very rapidly for the next few years."

About Telepresence and Videoconferencing Insight Newsletter

Telepresence and Videoconferencing Insight is a well-established newsletter for the user of Telepresence, High Definition Videoconferencing Systems and Unified Communications. The Newsletter has reported on the industry from a user perspective since May 1996. It is published online on Wednesday of each week at and is read by thousands of readers in more than 60 countries around the world.

The web site contains a reference data bank of 400 user applications in 25 vertical user categories such as manufacturing industry, financial services, hospitals, telemedicine, schools and higher education. Potential users of videoconferencing are invited to examine these case studies in order to better understand the benefits of using Telepresence and Videoconferencing.

To reflect the growing emphasis on the use of Telepresence and High Definition Videoconferencing systems, these two sets of user application stories have a separate menu button on the web site:

Richard Line, Editor,
Telepresence and Videoconferencing Insight Newsletter,
Web site:


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