How To Generate More Sales and Visibility with Online PR

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Using proven search optimization and online public relations strategies, internet marketing expert Target Logic dramatically increased website sales and profits for client Canyon Beachwear.

The key to generating more online sales with search optimization is the right balance of tested search engine strategies, traffic conversion and traffic retention techniques, according to Stephen Gorgey. The award-winning internet consultant and founder of Target Logic Strategic Internet Marketing and Consulting in Glendale, CA, utilizes a combination of pay-per-click campaign management, search engine optimization, online direct response marketing, internet public relations and other carefully selected methods.

Using these highly effective techniques, Target Logic increased its clients' online customer base by an average of 50% during a recent 12-month period.

"One of the best ways to create awareness for your products or services and increase your sales is through strategic online PR," says Gorgey. "We have developed a proprietary approach to embedding inbound links within the text of press releases and articles that work in conjunction with on-page keywords to drive more traffic to your door."

Case in point: Canyon Beachwear, an online and retail specialty swimwear boutique chain, hired Target Logic in 2007 to boost their Internet sales.

Canyon's co-owner William Mudd says, "After initiating our Internet marketing program with Target Logic, our website sales and our profits increased dramatically."

In February 2008, Target Logic wrote and distributed an article that tied into the release of the annual Sports Illustrated Swimsuit Edition, positioning Canyon Beachwear's online and retail stores as a source for many of the featured swimsuits.

Not only did the editorial get posted on several high-profile websites, but it was also picked up by Los Angeles-based KTLA Channel 5 (a CW affiliate) who featured Canyon Beachwear in a 5-minute morning show segment about one of the 2008 Sports Illustrated swimsuit designers. This resulted in Canyon receiving thousands of dollars of free publicity with exposure to millions of viewers.

(Canyon Beachwear declined to release any information regarding their sales figures at this time.)

This kind of success is available to your business as well--by incorporating the latest developments in online marketing, you can increase your website traffic and generate significantly higher sales. For more information, visit or call Stephen Gorgey at 818-291-6330.

About Target Logic:
Target Logic Strategic Internet Marketing and Consulting is a highly regarded direct-response internet marketing and advertising company. With more than ten years of experience in the Internet Marketing industry, founder Stephen Gorgey has brought together a team of talented consultants whose work has been honored with a Gold ADDY Award for outstanding results achieved through internet marketing. Stephen currently serves on the board of the Southern California Direct Marketing Association where he oversees the DMA's internet school, and also teaches seminars, presents at national conventions and regularly publishes reports and articles on Strategic Internet Marketing.

About Canyon Beachwear:
Canyon Beachwear is a chain of 9 boutiques located in California and New York as well as online at They carry hundreds of swimsuit styles from dozens of the most popular designers, including Anne Cole, Calvin Klein, DKNY, Emamó, Esprit, Gottex, LeTarte, Michael Kors, Nautica, Pompei Beach, Salinas, Vix, Zoe NYC and many more.

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