Kaango and VideoBloom Enter Exclusive Deal to Video-Enable Classifieds

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200 Newspapers Will Soon Have Innovative Online Video Option.

This new relationship will allow media's online audience to create their own video classifieds from their videos or pictures, and in the process create higher engagement. It also gives media companies a cost-effective advertising solution for individual advertisers and a critical new revenue stream

VideoBloom and Kaango joined forces to deliver cutting-edge classified solutions to the media industry. The exclusive deal pairs Kaango's classified ad software with VideoBloom's Web video technology to allow publishers to easily provide advertisers with online video classified ads.

VideoBloom will handle Kaango's entire Internet video classified infrastructure, including powering Kaango's video players, setting up APIs to allow advertisers to publish their own videos, and hosting and streaming the Web video classifieds from VideoBloom servers.

Michael S. Kranitz, CEO of Kaango is enthusiastic about the alliance. "We're getting unparalleled online video expertise from VideoBloom, as well as their turnkey solutions that can be easily integrated into our infrastructure," he says.

Video classifieds are a fast-growing revenue source as more newspapers transition from print media to the Web. Video ads offer advertisers a unique way to present their products and can help sell everything from pets and furniture to cars and real estate properties. Because the ads are informative, entertaining and high impact, they typically garner more views and more sales.

Antoine Toffa, VideoBloom's CEO and Founder, sees the partnership with Kaango as an exciting development for both publishers and their customers. "This new relationship will allow media's online audience to create their own video classifieds from their videos or pictures, and in the process create higher engagement. It also gives media companies a cost-effective advertising solution for individual advertisers and a critical new revenue stream," he says.

About Kaango
Kaango (http://www.kaango.com) powers the online classified ad markets for more than 200 newspapers, Web sites and television stations nationwide. Kaango enables its media partners to efficiently originate classified ads destined for display on their own Web site, other Web sites or print. Kaango also provides its partners with strategic guidance in the establishment of their online classifieds.

About VideoBloom
VideoBloom (http://www.videobloom.com) is a leader in end-to-end online video advertising and distribution solutions. The company offers a variety of flexible products, from innovative online video players to an award-winning online video management and publishing platform. VideoBloom's solutions are designed to help companies grow and manage their online video presence, as well as generate new video-related revenues.

Contact VideoBloom at grow @ videobloom.com or 303-694-7300.

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Julie Jacobs
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