We're excited that Sid has joined the REVShare team
Temecula, CA (PRWEB) September 23, 2008
REVShare® (http://www.revshare.com), the leading Cost-per-Action television advertising network, has named Sid Gregory as Chief Technology Officer.
He brings nearly 30 years in broadcast and telecommunications innovation to his role, where he will be responsible for advancing REVShare's proprietary technology, CPA Metrics™, and implementing the newest digital technologies within REVShare.
"We're excited that Sid has joined the REVShare team," said Joseph Gray, the company's CEO and founder. "His strong background and knowledge of the cable industry will be an asset to us as we expand our abilities to lead the next generation of television advertising."
Prior to joining REVShare, Gregory was senior vice president for special projects/worldwide engineering and responsible for OpenTV's Advanced Advertising line of business which supplies traffic and billing systems to US Cable.
He also previously owned his own consulting company providing service to satellite and cable organizations in broadband technology and vendor management.
Gregory is a graduate of the University of Oregon where he earned a Bachelor's degree in International Relations.
Founded in 1989, privately-held REVShare® specializes in Cost-per-Action (CPA) television advertising. Reaching 110 million U.S. households, REVShare has relationships with more than 1,500 combined English and Spanish local market television stations, cable systems, syndicators, and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.
For more information on REVShare, please contact Gail Gessert, Vice President Marketing and Communications: 1-800-819-9945, ext. 485.