Automotive Industry Retailers Get Certified Female Friendly by

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Women love doing business with certified female friendly auto retailers., Inc announced today four new automotive industry locations that have completed the Certified Female Friendly training program. Certified Female Friendly training helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process. Women car owners can locate a Certified Female Friendly location by zip code at

Certified Female Friendly not only trains employees on to effectively communicate with women consumers, but tracks, monitors and reports on every aspect of the training and everyday operational expectations ensuring complete accountability of the work force. The Certified Female Friendly training platform provides detailed reports exactly what employees learn, understand, and implement, giving an organization instantaneous insight to the work habits of the company at an enterprise level. Real-time reporting and tracking shows management how each employee ranks and understands the training and testing.

Go to and get Certified Female Friendly.

"Women are not the same as men, and they do not make purchasing decisions in the same way as men. Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President of, "Businesses that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

New Certified Female Friendly locations:

Greg's Japanese Auto - Multiple Locations in Washington State:
The Greg's Japanese Auto story started in Alaska on a chilly winter morning in 1984. Greg Huntley, Greg's Japanese Auto founder helped a woman stranded on the side of the road start her car. His good deed was quickly transformed into a business when he and his brother David, got an old mail truck, painted it orange and stocked it with recycled batteries. Greg drove around each day before the morning and evening commute looking for stranded motorists.

One day, he couldn't get a car to start, so he towed it home to fix it. Soon, they had a full-time technician and regular customers. The lessons Greg and David learned in Alaska are the foundation of Greg's Japanese Auto right here in Puget Sound. Treat your customer's right and not only will they come back, they'll bring their friends and family with them.

In 1987, Greg and David opened the Renton store. Greg was the service writer, David was the parts man, tow truck driver and Len Gidley was the technician. Len has since retired but those first Puget Sound customers are still with us. Today the business includes over 65 employees, service centers in Renton, Bellevue, Federal Way, Covington, Puyallup, Seattle, South Center and Lynnwood. Greg's is also dedicated to community service. Some of their efforts include "Toys for tots", "Coats for kids" and local church and community donations that are given.

Greg's Japanese Auto is the fastest growing independent auto repair facility in the northwest. Greg and company look forward to a goal of 50 stores and even better service and comfort for Greg's customers. Greg's Japanese Auto is a member of the Automotive Service Association and the Better Business Bureau.

Visit Greg's Japanese Auto here:

Saturn of Haverhill, Portsmouth, and Lowell Massachusetts:
Bob Swartz, owner of Merrimack Valley Saturn since 2004, has been in the automobile industry for over 25 years. With the same dedication and commitment he puts into TaeKwonDo and Kempo--sports and art forms for which Bob holds black belts, he strives to make his Saturn dealerships a place where people will want to come to again and again to purchase and service their cars.

Merrimack Valley Saturn believes that having a strong, positive community is something everyone, and every company, can contribute to. Merrimack has hosted Red Cross Blood Drives, Car Seat Safety Clinics, car owner clinics, Kid Care Child ID programs, supports the Home for Little Wanderers. Additionally, in 2002, Saturn received a special award from The National Committee for Employer Support of the Guard and Reserve for going above and beyond legal requirements for granting leave for military duty.

Visit Saturn of Haverhill, Portsmouth, and Lowell here:

Irwin Lincoln Mercury Mazda - Freehold, New Jersey:
Irwin Lincoln Mercury Mazda is a second generation, family owned dealership. Hal Irwin began this dealership with the Mercury-Comet Franchise in 1960. Since Hal's retirement, his daughter, Shelly Irwin LoCascio, has operated the dealership.

Irwin Lincoln Mercury Mazda's Team of Professionals earned Lincoln Mercury's Presidents Award & Mazda's Gold Cup Award for Superior Customer Satisfaction. Shelly's philosophy of always having the welcome mat out is a driving force at the dealership, as well as Irwin's Mission Statement: "We strive to exceed our customer's expectations."

Shelly has lent her expertise by participating on numerous automotive committees over the years including: National Lincoln Mercury Dealer Council, Ford Training Advisory Board, Ford Motor Credit Co Dealers Advisory Board, NJCAR Executive Committee, and Lincoln Mercury Brand Communications Advisory Board.

Visit Irwin Lincoln Mercury Mazda here:

T&T Honda - Calgary, Alberta - Canada:
T&T Honda, Canada's first Certified Female Friendly dealership, subscribes to the belief that family values can and should be applicable in a business environment. This means treating each other and their customers with honesty and respect. They also believe in being accountable and responsible for words as well as actions. To this end they emphasize the importance of a well trained and knowledgeable staff that honors their commitments. Finally, they believe that to thrive in a community a business must be involved in that community. As a result T&T Honda is committed to actively supporting community events and organizations to the benefit of all.

Visit T&T Honda here:

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers. is partnered with,, Arkona, Chrome Systems, Inc., Voxant,, MyAutoLoan, AWARE.

Go to and get certified today!


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Jody DeVere
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