IVT Debuts PrimeTime, the Enterprise Video Portal with Search and Social Networking Capabilities

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Addition to IVT's Enterprise Video Communications Platform (EVCP) allows sophisticated management of all video and other media content within corporate networks.

IVT PrimeTime represents a bold step forward for corporate rich media

IVT, maker of transformative, industrial-strength rich media video communication and webcasting software, today announced the launch of IVT PrimeTime, the first media content repository and media management system with social computing capabilities for the enterprise. A high performance platform that makes video content easy to manage, store, organize, find, view, reuse and recommend, IVT PrimeTime enables organizations to expand the reach of their video communications and allows content creators and viewers to interact using social networking.

In recent years, video has become an enterprise communication staple, increasing the need for a whole new class of products: the Enterprise Video Communications Platform (EVCP). With IVT PrimeTime and its existing line-up of rich media video communications and webcasting products, IVT is leading the industry with a scalable, highly secure EVCP offering. This solution will enable enterprises to have an integrated product set for the complete video communications workflow.

"IVT PrimeTime represents a bold step forward for corporate rich media," stated Phillip Whalen, IVT's president and CEO. "The IVT Enterprise Video Communications Platform is everything that corporations need to manage, communicate, share and preserve knowledge for long term strategic gain. IVT's products have a sterling reputation as the most sophisticated and powerful enterprise video communication tools in the industry. With the introduction of IVT PrimeTime we have added a centralized media management and video platform complemented with advanced search features and social networking capabilities that completes our enterprise video communications offering."

Constructed with an intuitive user interface, powerful search functionality and the ability to set up "channels" for easy navigation, IVT Primetime creates a single online video portal destination where employees, customers, partners and others can find and view videos on demand, watching what they want whenever it's convenient for them. Users have the ability to discover new and archived video content by searching for keywords, browsing through categories or channels, or by selecting content that an administrator has opted to "suggest" or promote.

"We increasingly rely on video and other media content to communicate to our employees around the world," said Alan Friedlander, manager of Rohm and Haas' multimedia services group. "With our archives growing to the extent that we now have hundreds of hours of video content and webcasts, we needed a sophisticated management and distribution system that was extremely easy to use and manage. We have been using IVT PrimeTime for a number of months and are thrilled with the ease of use, depth and scalability of the product. It has transformed the way we organize and distribute video content and webcasts globally."

A secure and massively scalable system, IVT PrimeTime lets organizations optimize for storage and bandwidth usage without compromising quality of service. IVT PrimeTime can manage webcasts and video content created by virtually any video system and if desired can automatically convert content from other video formats to Flash so it can be viewed on any operating system. The system uses Web Services to integrate with third party portals and applications, and can be customized according to each company's needs to echo a distinct, branded look and feel.

"More and more corporations are embracing webcasting and video communications because it makes business sense," said Steve Vonder Haar, research director with market consulting firm Interactive Media Strategies. "Once a company starts creating a lot of content, the challenge lies in figuring out what do with all of it- how to organize it, re-use it, and promote it internally. IVT is responding directly to this challenge by introducing a sophisticated product that creates a central forum where employees can view content, post their own, and rate and review others'. IVT is on the leading wave of vendors that are making these "social multimedia" features relevant in the enterprise."

The issue of managing an organization's video program has received a lot of attention in recent months. Dan Rayburn, executive vice president of StreamingMedia.com, recently commented on the strong growth and challenges of enterprise video on his blog, BusinessofVideo.com: "Without a doubt, the hardest challenge for enterprise customers is the ecosystem since they tend to manage 100 percent of the workflow internally across their network. Vendors know this and have been working to solve this problem for some time. Offering a web based platform on a SaaS model is an interesting approach as many enterprise companies already buy other software services this way and typically it enables the customer to deploy and test the offering without having to spend a lot of money upfront."

IVT Primetime is the latest addition to IVT's Enterprise Video Communications Platform (EVCP), a powerful offering for optimizing a company's investment in Web video. IVT's EVCP solution also includes:

  • IVT MediaPlatform®, a comprehensive, large-scale publishing platform that enables the production, management, scheduling, distribution and monitoring of live and on-demand webcasts.
  • IVT MediaPlatform Director, which enables webcasting from multiple locations simultaneously during the same live event.
  • IVT Studio, a self-service system that puts the power of webcasting directly into users' hands, allowing anyone within an organization to create webcasts and screen demos from their desktop, synchronizing audio, video, PowerPoint, Q&A and other rich media.

Each component of IVT's EVCP solution is available via Software-as-a-Service (SaaS) or as an on-premise installation.

To view a brief video overview of IVT's EVCP solution, including IVT PrimeTime, please visit: http://content.ivtweb.com/studio1/refresh5/4000/5002/5019/6667/Lobby/default.htm

About IVT (http://www.ivtweb.com/):
IVT's enterprise-grade video communications software transforms how organizations share information. Global businesses such as Oracle, Rohm & Haas, IBM and NEC Unified depend on IVT technology to streamline the creation, delivery, management and measurement of their video communications. IVT products are the industry leaders in scalability, redundancy and reliability, and are the first software of its kind to be available in both Software-as-a-Service (SaaS) and on-premise deployment options. IVT's integrated video communications suite delivers an unparalleled product set, including a media management and video portal with social computing abilities, a full scale rich media webcasting publishing platform and a desktop self-service webcasting application. Together, these products form a complete "Enterprise Video Communications Platform" that optimizes an organization's investment in Web video.

For general inquiries and additional product information, please go to http://www.ivtweb.com or contact info @ ivtweb.com.

Streaming Media West Conference - Booth 402

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