Montreal, QC. (PRWEB) September 25, 2008
Income Access is in Barcelona this week to exhibit and speak at two of the year's biggest iGaming conferences: European i-Gaming Expo (EiG) and CAP Euro. With three different presentations, Income Access will be sharing insight on the state of affiliate marketing in the online gaming sphere. Income Access will be represented at booth 456 at EiG and booth 37 at CAP Euro.
At EiG, Income Access CEO Nicky Senyard will be presenting on "Markets vs. Communities: Affiliate Marketing 2.0." This presentation looks at how influence, trust, and interaction come into play in social communities, and how these types of communities can be leveraged in the next generation of affiliate marketing.
In her second presentation, "Optimizing Your Affiliate Marketing Strategy: A Philosophical View of Your Affiliate Program," Ms. Senyard will speak about the considerations involved in establishing an affiliate program. Specifically, she will address how important it is for gaming businesses to consciously choose an approach to affiliate marketing that complements their existing business model.
Sarafina Wolde Gabriel, Income Access' Director of Affiliate Marketing, will also be contributing a presentation in Barcelona - this time at CAP Euro. Her talk will form part of the Affiliate Boot Camp session, and will present some of the trends of interest revealed by the affiliate survey that Income Access conducted this summer.
EiG is being held at the Centre Convencions Internacional Barcelona from September 22-25, and CAP Euro will be located at the Hotel Princesa Sofia, Barcelona, from September 25-28. To arrange a meeting with Income Access at either conference, please send an email to firstname.lastname@example.org.
About Income Access:
A leading provider of affiliate marketing solutions for the online gaming space, Income Access both operates an affiliate network and offers unmatched affiliate marketing software. Since 2002, Income Access has emphasized long-term, proactive relationships, and has partnered with over 60 gaming operators and over 17,000 affiliates. Working closely with affiliates and operators alike, Income Access offers them the resources they need to succeed in affiliate marketing for iGaming. To date, Income Access has partnered with a range of Sportsbook, Casino, Poker, Bingo, Mobile, and Softgames operators.