MinyanLand to Kick Off Month-Long Halloween Social

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Fun Finance Clues and Chat-Enabled Moderators To Help Critters Hunt for Virtual Collectibles at "Halloween in MinyanLand"

MinyanLand, a virtual community that teaches kids and their families the basics of money and finance, has announced a month-long "Halloween in MinyanLand" social run by chat-enabled moderators giving fun finance clues for a scavenger hunt that will reward its critters with spooky collectibles.

The totally free Halloween events will kick off on the afternoon of October 1, 2008, in the First Bank of MinyanLand. Then, with the help of clues covering the four cornerstones of finance - earning, saving, spending, and giving - and chat-enabled hosts from Metaverse Mod Squad, a company of professional moderators that engages kids and keeps them safe in online communities, critters will fan out to search for a special Halloween virtual item.

Critters can find a new spooky item in MinyanLand every Wednesday throughout October. They can also return every Friday in October and on Sunday, October 26 to the BANK neighborhood for another social run by Metaverse Mod Squad. The event schedule is as follows:

Wednesday, October 1     4 pm EDT, 7 pm EDT
Friday, October 3        4 pm EDT, 7 pm EDT
Friday, October 10        4 pm EDT, 7 pm EDT
Friday, October 17        4 pm EDT, 7 pm EDT
Friday, October 24        4 pm EDT, 7 pm EDT
Sunday, October 26    7 pm EDT
Friday, October 31        7 pm EDT

To maximize the experience, kids and parents are encouraged to log on and create a critter in MinyanLand prior to the events. (Be sure to disable popup blockers, enable Javascript and have Adobe 9 on your computer.) Anyone with questions can e-mail minyanland@minyanville.com with "Halloween Question" in the subject line or write to Minyanville Publishing and Multimedia, LLC, 800 Third Ave., 3rd Floor, New York, N.Y. 10022.

QUOTES:

"With financial issues dominating the headlines, MinyanLand's mission of educating a young generation on the basics of economics and finance is more important than ever. We see 'Halloween in MinyanLand' as another fun and exciting way for us to attract kids with a fun event and engage them on the fundamentals."

--Laurie Petersen
General Manager/Minyanville Family Media

"Our moderators are extremely excited to be hosting these fun and educational events in MinyanLand. Pardon the pun, but 'Halloween in MinyanLand' is a real treat for us."

--Michael H. Pinkerton, COO
Metaverse Mod Squad

ABOUT:

About Minyanville:

Minyanville is a media company that creates branded content to entertain and educate audiences about the world of finance. Led by a cast of animated "Critters" - including Hoofy the Bull and Boo the Bear - Minyanville uses "infotainment" to highlight the need for better financial understanding. Targeting a variety of segments - from kids at http://www.minyanland.com to the most sophisticated investors - Minyanville reaches its audiences through their website (http://www.minyanville.com) and content distribution deals with Yahoo! Finance, T.D Ameritrade, Bloomberg and others. For more information, please see http://www.minyanville.com

About Metaverse Mod Squad:

Metaverse Mod Squad avatars and the people behind them protect the safety of children, entertain audiences, and sell real world products in virtual worlds. From moderators to sales staff, and event planners to actors, the company works with marquee brands around the world to create exciting, safe, and profitable virtual world experiences. It also provides moderation for traditional Internet message boards, and high-level consulting for online child safety, moderation, brand protection, community experience, and design. For more information, please see http://www.metaversemodsquad.com

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