3 Steps to Effective Marketing in Today's Economy

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Urban Geko (http://www.urbangeko.com), leading multimedia, Web and print design firm, stresses the importance of Web presence and effective branding/marketing messages to survive today's economic downturn.

"Dare to be bold and don't let your marketing go by the wayside," warns Urban Geko co-founder Reza Widjaja. "Competition is fiercer than ever and those with effective marketing messages will win in the long run."

3 Steps to Effective Marketing in Today's Economy

:: Modernize branding across all mediums, including Web and print materials.
:: Revamp outdated Websites
:: Create new marketing messages that address client needs

The Urban Geko Team regularly educates their clients on the importance of innovation with the ebbs and flows of the economy. "In an economic downtown, it is more important than ever that marketing materials and Websites are up-to-date, easy to access and marketing messages are clear," says Widjaja.

He sites Proctor & Gamble as an example of a product line that became a household brand due to aggressive marketing during an economic downturn. The key to its early success were strong marketing messages leading to customer loyalty and an unshakable brand. "It's now or never," says Widjaja. "Don't fall into the all-to-common trap of under marketing and the loss of current/potential clients."

For a free design and marketing consultation, contact the Urban Geko Team at 949-798-6150 or email info @ urbangeko.com.

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MONIQUE LEFRANCOIS
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