Philadelphia, PA (PRWEB) September 25, 2008
Out of the starting gate with praise and accolades from proven industry experts, like Jay Conrad Levinson (The father of Guerrilla Marketing) and David Meerman Scott, (Bestselling author of The New Rules of Marketing and PR), The new book, Value Prop: Create Powerful I3 Value Propositions To Enter and Win New Markets (paperback, ISBN: 978-0981912608) from Technology industry veteran marketer, sales professional and consultant-coach, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace.
"If you want to connect to your customers and stand out from the rest of the pack, follow Palomino's proven formula." - Says, David Meerman Scott, Bestselling author of The New Rules of Marketing and PR.
Known for his ability to chart out, diagram and present clear strategic roadmaps, Jose Palomino's, Value Prop eliminates guessing and provides the steps and structure to create a strong, solid Value Proposition, an often neglected, yet most important part of a product's story.
Weighing in at 194 pages, this clear and concise how-to-book, focuses on everyday business-to-business marketing challenges including: creating a winning messaging strategy, product branding, creating a compelling sales pitch, how to stand out in a crowded marketplace and provides the tools and techniques to drive sales and enter and win new markets.
"Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience. With eye-opening examples of successes that embody the "I3" factors of innovation, indispensability and inspiration--and some notable failures that didn't--Value Prop will change how you bring products and services to market," says author, Jose Palomino.
In addition to the book, the site ValueProp.com has also launched to create community and to support the book and its efforts to teach others the power of creating winning Value Propositions.
About Jose Palomino:
Jose Palomino is President of g2m Group, Inc, and author of Value Prop: Creating Powerful I3 Value Propositions to Enter and Win New Markets. As founder and President of g2m Group, Inc., he helps businesses take their ideas, products and services to market faster and more effectively.
With over twenty years' leadership experience in the technology and service sectors, Mr. Palomino is a proven strategist, dealmaker and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and the ClearPoint Group--working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp.
Mr. Palomino holds an MBA from Villanova University and serves on the board of The Entrepreneurs' Forum of Greater Philadelphia. Value Prop is Mr. Palomino's first book.