Lady Of America Fitness for Women Signs Multi-Unit Franchise Development Deal

Share Article

LOA to further expand franchises for women's Fitness

Lady of America Franchise Corporation (LOAFC), franchisor of the LOA Fitness for Women and Lady of America fitness club brands, recently signed a development agreement with prominent existing Franchisee, John Gauthier. Gauthier, who currently owns and operates 10 Lady of America and LOA Fitness for Women locations. Gauthier will expand the new franchise locations throughout the Dallas area, Oklahoma and Massachusetts. This new agreement is the foundation for the fitness chain's expansion of this all encompassing concept.

"These new development agreements demonstrate that we are well positioned for growth," said Gerry Weber, president and CEO of Lady of America Franchise Corporation, the chain's parent company. "In the last three years, we have launched a new prototype, brand strategy and concept. The LOA Fitness for Women of today is very different than its sister concept, Lady of America, and the franchise community is noticing."

According to Weber, Lady of America Franchise Corporation was impressed with the financial performance of the current franchisee. "We have developed a concept that would allow us to maximize sales volume and return on investment," he said. "The first fitness centers to be opened under the deal are expected to open in late 2008 with a total of 10 clubs to be opened."

Lady of America (LOA) Fitness for Women Centers offer a complete workout experience to help members achieve their fitness goals. The women-focused centers were also first among the competition to provide Zumba classes to members, and strength and toning equipment designed specifically to fit women's smaller frames. Lady of America Fitness for Women's full-service clubs also feature Pilates, Yoga and aerobics classes alongside amenities such as sauna, tanning, childcare, massage, personal training and more. "These developments are an important strategic step in company growth, and we are especially pleased to be working with a Franchisee that has such a great track record."

About Lady of America Franchise Corporation for Women's Fitness
For over 20 years, Lady of America Franchise Corporation (LOAFC), franchisor of the Lady of America, Ladies Workout Express, Workout Express and Health Clubs of America fitness centers, has been an innovator in the constantly evolving business of women's fitness. Lady of America Franchise Corporation was established in 1984 with the goal of providing a dynamic and supportive environment to hundreds of thousands of women working on their fitness and lifestyle goals in a safe and comfortable setting while enjoying the company and support of other women. Today LOAFC is one of the largest chains for franchises women's fitness centers with over 400 franchises in operation across 45 states and nine countries.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jay Berkowitz
Visit website