Ripley's Believe It or Not! in 3D

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Lucid Dreams 3D and PassmoreLab to Convert Films for Ripley's Believe It or Not!

With modern-day technological foresight, the 90-year old Ripley's Believe It or Not! has begun the process of converting its extensive film footage, much of which was shot by Robert Ripley himself in the 1920s and 1930s, into 3D digital programming.

To achieve that lofty goal, the quirky entertainment company has turned to the experts at Lucid Dreams 3D and PassmoreLab. With the creative direction and technology developed by the digital 3D conversion experts at Lucid Dreams 3D and PassmoreLab, the Ripley archives have yielded an initial series of films that are guaranteed to wow viewers and fans of Ripley's Believe It of Not!

"We're quite excited as our company starts to embrace 3D digital content," said Steve Glum, VP Marketing and Branding for Ripley Entertainment Inc. "As we convert more and more of our extensive 2D film library into digital 3D, we will be rolling it out into new 3D theaters in our Believe It or Not! Odditoriums worldwide."

"We started the process by picking out five films that we felt were the most dramatic and effective for 3D," said James Humann, Lucid Dreams 3D president and founder.

The five titles chosen are quite diverse and each has its own unique conversion challenges. "Daddy Pop-Eye," is a story about a man who could make both eyes pop almost completely out of his head; "Snake Charmer," is all about the art of working with snakes, and a guy who lets them slither up his nose and out of his mouth; "Kid Pool Shark," demonstrates the unbelievable billiards skill of a 7-year-old boy; "Robosaurus," features an amazing 3-story-tall, car-eating mechanical dinosaur; and "Pyroboy," is the blazing tale of a man who walks through an inferno - for fun!

As these stories suggest, Ripley's wide-ranging library contains material that is well beyond the ordinary. "The immersive 3D experience will certainly become a big part of Ripley's storytelling methodology in the future," notes Glum. "We're looking forward to working with LD3D as we begin shooting, converting, and adding the latest in 3D technologies to our family of attractions."

"We could not be more thrilled to be working with such an iconic brand as Ripley's Believe it or Not!," said Humann. "Everyone at Lucid Dreams 3D has a curious fascination with the bizarre and 'strange but true' tales we often read about, so the opportunity to convert certain classic and current Ripley's footage really excites us."

About Lucid Dreams3D
LD3D was formed to express 3D technology and art for on-location entertainment, music videos, cinema and marketing/advertising. Founder James Humann, an intellectual property lawyer formerly with Johnson, Pope, Bokor, Ruppel and Burns, LLP, previously served as Senior Director of Business Affairs at Hard Rock International. Because of its combination of art, science and law, LD3D can help clients develop technology, produce content and protect the assets they provide.

About Ripley Entertainment Inc.
Ripley Entertainment Inc. (http://www.ripleys.com) is a leading global attractions company with annual attendance of more than 13 million. In addition to its 65-plus attractions, including 32 Believe It or Not! museums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions that oversee projects including the globally syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley's Believe It or Not!, that still runs daily in 42 countries.

About PassmoreLab
PassmoreLab was established in San Diego, California, in 2003. The company's staff is comprised of programmers and scientific engineers, and also includes graphic artists, videographers, stereographers, a musical composer, and even a biologist. PassmoreLab facilities include a full studio, video/film post-production, an optical development lab, and a software development environment. PassmoreLab is a firm with staff located around the world, with offices in San Diego, South Africa, Russia, and the Philippines.

Tim O'Brien, Ripley Entertainment Inc.
Obrien@ripleys.com
615-646-7465 - office
615-496-5949 - cell

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