Viscira Helps Pharmaceutical and Medical Device Sales Representatives Break Through Limitations on Physician Access

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Time is precious in today's physician offices. How do pharmaceutical / medical device sales representatives make the most of the restricted face time they get with doctors?

Time is precious in today's physician offices. Whether an individual practice or large group, physicians use office hours to see patients. Meetings with pharmaceutical / medical device sales representatives have become less of a priority, with leave behind materials such as printed detail ads, brochures, and journal articles, relied upon to do the selling long after the representative has left the office, despite their limited effectiveness.

According to a July 2008 study from SK&A Information Services* a quarter of all office-based physicians now require pharmaceutical or medical device sales representatives to make an appointment in order to see a physician to deliver sales and marketing promotion and other healthcare related services. Moreover, industry estimates reveal the average length of a typical pharmaceutical representative sales call with a physician is now down to only 1.5 minutes.

What happens when they do get time on a physician's busy calendar? How do representatives make the most of the restricted face time they get with doctors?

Viscira (, a San Francisco based interactive and new media company, is using technology in compelling ways to develop engaging and interactive marketing content to help sales representatives maximize the time they get with physicians and present information in a dynamic, memorable way.

"Sales representatives hope to better educate physicians to help them make more informed prescribing decisions based on a short interaction and basic leave behind materials. In many instances, this information is still being presented in traditional and uninspired ways," said Dave Gulezian, President and CEO, Viscira. "Viscira develops interactive and engaging solutions that arm representatives with content that can help maximize the limited time they get with physicians, and result in greater delivery impact and message retention."

Viscira provides a variety of innovative and differentiated interactive solutions ranging from next-generation 3D product animations and interactive medical case studies, to web-based speaker training platforms and electronic journal reprints.

Beyond enhancing the effectiveness of the field sales force, many of Viscira's creative technology-based programs can be delivered directly to healthcare professionals using various electronic channels. The company has been successful helping clients like Amgen, Genentech, Johnson & Johnson, and Medtronic reach these audiences through novel approaches.

In fact, a recent survey from Manhattan Research** found physicians are becoming more interested in receiving pharmaceutical and device product information online or via other electronic channels, with more than forty percent conducting research online.

"We're confident technology is a key ingredient in helping break through the boundaries placed by physician's access restrictions," said Gulezian.

*] Nationwide Physician Access Study, SK&A Information Services, July 2008

**] ePharma Physician ® v8.0, Manhattan Research, August 2008

About Viscira:
Viscira is dedicated to the development of new media communication solutions and interactive software applications for the life sciences industry. Viscira provides a suite of programs that provide best-in-class technologies to deliver engaging and memorable content via various electronic channels. For more information, please visit


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Danielle Simmons
DMS Public Relations
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