El Al Joins Forces With the Israel Cancer Association to Raise Awareness and Funds

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EL AL, the Israeli national airlines has joined forces with the Israel Cancer Association to raise money for cancer research and care. Limited edition signed prints by well known Israeli Artists are now available for purchase on all flights to Israel and from Israel.

EL AL's willingness to take part in the project along with Israeli artists is truly inspiring. This is a wonderful opportunity for the commercial sector in Israel to contribute to the community and we are grateful for this assistance.

EL AL Airlines, the national carrier of Israel's is today proud to confirm its collaboration with the Israel Cancer Association (ICA) in the fight against cancer. During September-October 2008 on all EL AL flights to Israel and across all of EL AL's international routes, passengers will be able to buy limited edition, signed prints by famous Israeli artists. Each print will cost $180 (less than half the normal market price). Every dollar raised will be donated to cancer research and for the care of Israeli cancer patients. All original works of art can be viewed by passengers in the EL AL web site and some of them are presented at the EL AL King David Lounge at Ben Gurion Airport in Tel Aviv.

As a cornerstone of the project, Twelve well-known Israeli artists each donated one original artwork toward this effort. An exclusive series of 60 prints were produced for each original piece of art. Each piece of art will be a welcome addition to a home or office as well as marking a worthwhile charitable donation. As a key part of the fundraising program, EL AL will also show a specially produced in-flight film on all ElAl Israel Flights giving further information and raising awareness of the partnership and the ICA organization.

EL AL CEO, Haim Romano stated, "As an Israeli and an employee of EL AL I'm proud of our company and all our staff for joining in this extraordinary project aimed at benefiting cancer patients and the Israel Cancer Association whose activities are still funded primarily by private contributions. We hope that EL AL passengers will consider not just the cause, but the opportunity to own a unique piece of art and purchase these special works of art. In doing so they will help play their part in saving lives."

Some of Israel's most well known artists have come together in this worthwhile project and contributed their work for free for sale on flights to Israel and beyond. Some of these artists include; Menashe Kadishman, Yosl Bergner, Meir Pichhadze, Yigal Ozeri, David Reeb, Zoya Cherkassky, Oded Feingersh, Joshua Griffit and Uri Lifshitz. The families of the late artists Reuven Rubin, Nachum Gutman and Moshe Castel have each donated one drawing from the estate of the artist.

Miri Ziv, CEO of the Israel Cancer Association noted, "EL AL's willingness to take part in the project along with Israeli artists is truly inspiring. This is a wonderful opportunity for the commercial sector in Israel to contribute to the community and we are grateful for this assistance."

About EL AL
In 2008, EL AL begun celebrating 60 years of service to and from Israel EL AL offers the most non-stop flights between New York and Israel than any other airline, as well as the only nonstop service from Los Angeles. Worldwide, EL AL flies to over 40 destinations from Israel. Only EL AL has First Class service on nonstop flights between the U.S.A. and Israel. The new EL AL code share agreement with American Airlines provides passengers from 25 additional cities in North America more convenient travel to Israel. The airline has annual revenues of about $1.93 billion and carries more than 1.8 million passengers annually.

For updated daily departure and arrival flight information, travelers can call (800) EL AL-747, 24 hours a day, 7 days a week. For reservations, call EL AL at (800) 223-6700 or any travel agent or visit http://www.elal.com, where travelers now also have the option of convenient, time saving online check-in for flights departing EL AL gateway cities in North America. EL AL. It's not just an airline. It's Israel.

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Daniel Katz
El Al
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