Effective Marketing and Sales Techniques Increases Insurance Policy Sales

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AmericasInsuranceDirectory.com offers advice and marketing tools for agents. New online tools found at AmericasInsuranceDirectory.com assists agents looking to increase their Internet presence.

Agents can realize greater sales potential immediately by incorporating Internet marketing and sales.

You have a service that everyone needs; insurance. Everyone needs insurance and there is a policy that will meet just about anyone's requirements. "Without the right marketing and sales strategy however, many insurance agents fail to reach their potential," states Jonathan Camella, Vice President of Sales and Marketing for Five Star Quotes and Americas Insurance Directory, divisions of the online service company JumpStart Multimedia. According to Camella, "Agents can realize greater sales potential immediately by incorporating Internet marketing and sales."

There is a huge and vast audience on the Internet. "There have been many studies done that conclude the percentage of consumers making purchasing decisions from the Internet is just simply skyrocketing," he says. How does this translate into business for agents? "Take advantage of all the resources you have on your computer which can translate into sales." For instance, Camella points out: e-mail is quickly replacing direct mail which can be expensive but also wasteful in an age where the trend is to become more environmental in all aspects of one's life. "Reaching a customer base through e-mail blasts is very effective. It also provides an opportunity to soft-sell, and influence your customer base, reminding them you are there for them with services they need."

If your company doesn't already have a website, get one. There are many companies that provide all aspects of building a website. Websites drive traffic to your business and are a company's invisible sales person. "Websites are so important that part of the program at AmericasInsuranceDirectory.com, offered to community members, is a link to their sites and a site page on the directory. New and potential customers need to feel a sense of knowing who they are doing business with and a website does just that." Because websites and links to websites are so important, AmericasInsuranceDirectory.com provides its members ways to incorporate this into their listing.

Online directories are a growing in popularity because it allows a business to cast a wide net to reach more customers. Online directories and guides place your company's message in front of the customers you want. In addition to being seen by more of your potential customers it also increases your company's online presence. "Getting listed in major directories raises your page ranking on search engines like Google. So you have already just increased your sales and marketing presence with little more effort than a couple of clicks!" The virtual marketplace is as important as your physical office, so treat it that way and your company will experience greater growth.

About AmericasInsuranceDirectory.com
AmericasInsuranceDirectory.com is a multifaceted site run on proprietary software and is using the most comprehensive programs to ensure the security of information of its agents and consumers. Exclusive to the site is its interactive map, direct contact form, lead posting partnership program, inclusion in annual reference guide and agent page with linking to the agent's website. Each agent page will contain the agent's picture and company logo, description of services, biography of the company, testimonial letters and recent achievements. AmericasInsuranceDirectory.com will also provide a real-time forum for agents to speak to one another while providing each other with feedback on the issues facing the insurance industry today. AmericasInsuranceDirectory.com while providing referrals will be doing that and so much more to promote the best business practices of its exclusive membership.

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KAREN JOHNSON

Jonathan Camella
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