APS Signs Strategic Alliance with Concep Group

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Advanced Professional Solutions (APS) announces strategic partnership with the Concep Group to create a sophisticated email marketing and CRM platform.

Advanced Professional Solutions (APS) today announced that it has entered into a strategic partnership with email marketing software specialist, Concep Group. The partnership will see APS integrate Concep Campaigner, a sophisticated email marketing platform, with its Advance CRM module.

Brian Coventry, Managing Director for APS, commented on the benefits the new partnership would offer organisations within the professional services sector, "Email marketing has grown in both popularity and sophistication over the last 2 to 3 years and organisations within the professional services sectors are increasingly using this method the develop their practices. By integrating this powerful email marketing application with our Advance CRM module, we have equipped practices with a 'full-loop' environment in which to execute, monitor and manage their marketing activities."

Mark Power, CEO for Concep Group, also commented on the partnership, "We have awarded APS the status of Global Partner for the practice management software arena because of the expertise and reputation it has within the marketplace. Our Concep Campaigner solution has all the rich features a professional organisation would require but when coupled with the APS CRM module it becomes a formidable offering. We are looking forward to working with APS and its clients to provide market-leading email marketing solutions."

This new partnership between APS and the Concep Group once again signals APS' commitment to delivering best of breed solutions to the professional services sector.

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