Significant Upgrades for eDigitalResearch Communities Tool

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- Promotes positive brand engagement - Now with advanced social networking features

Online research specialist, eDigitalResearch, has announced a new, more powerful version of its widely-used communities tool.

eDigitalCommunities is already used by companies in a number of industry sectors to gain valuable, actionable insights into customers' opinions on product ranges, services, pricing, branding, or any other operational aspects. Equally importantly, it is used to benchmark against competitors.    

Acknowledging that word of mouth is a significant driver of customer perceptions and purchase behaviour, eDigitalCommunities enables companies to set up interactive forums where participants are encouraged to air their views, opinions and feedback on chosen aspects of their business, as well as sector trends and associated topics.

Customers can also be encouraged to post on topics of their choice, or set up their own blogs. Members can comment on each other's opinions as well as rating their relevance and accuracy. They can also set up their own online profiles so that any comments that have been posted can be linked up.

All opinions and conversations committed to the forum can be reviewed, analysed and interpreted by eDigitalResearch's specialist researchers, who identify patterns by linking together responses from individuals or groups of individuals to build a more detailed picture. All responses are included in the reporting and analysis system, enabling even greater customer profiling and verbatim question breakdowns. It can also be used in conjunction with a rating system to enable quantification of the data collected, and for even more in-depth insight a unique new dynamic text classification tool can be added which enables automated analysis of the survey responses and discussions.

The latest version of eDigitalCommunities incorporates many features akin to social networking forums. Participants - who have to register prior to taking part - can add to their profiles by uploading photographs and personal information. This not only allows more in-depth profiling for building research panels, but also provides a flexible, engaging and intuitive environment which tends to result in deeper, richer feedback and an enhanced sense of brand co-ownership.

For further information, contact Lisa Boncyzk +44 (0)1489 772 920 or email lisa.boncyzk@edigitalresearch.com

About eDigitalResearch
eDigitalResearch is a leading provider of digital market research, enabling customers to make critical business decisions with the benefit of comprehensive consumer insight and informed direction. eDigitalResearch possesses a unique combination of research expertise, marketing background, web technology and knowledge of the cross-channel consumer. As well as providing invaluable research data, the modules of its fully integrated research system - ratings, surveys, panels and forums - can combine to provide holistic analytics and essential market-leading insight. This gives clients the power, confidence and backup to make crucial decisions on key aspects of their business including product range, marketing, customer service, supply chain, even basic positioning. For further information visit http://www.edigitalresearch.com

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LISA BONCZYK
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