Slow Economy/Lack of Funds Forces Brides into the Kitchen Arranging Their Own Flowers

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Do-it-Yourself Bouquets Not So Far Fetched: Brides Seek Alternatives to Expensive Weddings and Simple Designs Inspired by Martha

A new generation of creative brides is taking wedding services into their own hands. The availability of on-line instruction, do-it-yourself books, DVDs and You Tube demonstrations provide budget brides the inspiration to create their flowers at a fraction of the cost.

According to South Florida Center for Floral Studies Director and Author of "The Frugal Florist" John Klingel AAF, AIFD, more and more brides are calling the school and looking for ways to save money on flowers. The dream doesn't fit the reality. After arguments with their mothers in the florist's over out-of-range costs, brides are looking for any suggestions that will save them money.

The problem isn't finding beautiful flowers, they're everywhere -- grocery stores, discount clubs even convenient stores -- the issue is what do you do with them?    Ideas are changing and so are flower arranging techniques. Simple hand-tied flowers have become the quintessential bridal bouquet of the new millennium, thanks to Martha Stewart.

Brides have changed too, most are late 20's, early 30's, established in their careers first and paying for the wedding themselves. Encore weddings are part of the trend, too. Second and third marriages don't justify spending a lot of money on ceremonies.

"I'm amazed at the number of calls I get from brides looking for cost-cutting ideas. Some ask if the students will do their flowers, which I don't recommend. The calls became so numerous that we created a crash course just for brides," Klingel said. "Brides have needs and it is definitely a sign of times; they are looking for the most bang for the buck. We have even developed educational DVDs for them since the classes are regional. Now you can do it in your kitchen!" was founded in 2006 to inspire and encourage the at-home arranger to explore their creativity with flowers. The Frugal Florist offers a book, design kits and ingredients needed to create simple, affordable arrangements for your event.

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John Klingel, Author

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