BGDi, A Brand Strategy and Creative Firm, Becomes RadiantBrands

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Berkeley-based branding firm changes name to RadiantBrands.

captures that goal in one word---it's a quality we want to bring to all the brands we work with.

BGDi, a branding and creative agency, has changed its name to RadiantBrands to communicate the essence of its mission: to build memorable brands that stand out from the competition.

Steven Donaldson and Michael Zinke, the founders and principals, have followed their own philosophy in the renaming process --- bring your value front and center with your audience. Mr. Zinke said "It's our customer promise with every brand: we focus on customer experience and loyalty. The customer connects to what is authentic in their experience --- what stands out and has meaning to them."

RadiantBrands has evolved an approach based on understanding customer interactions with brands and shaping the customer experience through strategy, naming and creative brand platforms in the web, print, interactive media and environmental design.

"Given that consumers are so inundated with messages, images and marketing slogans," says Steven Donaldson, "they will only remember brands that are unique, consistent and relevant to their experience. Being "radiant" captures that goal in one word---it's a quality we want to bring to all the brands we work with." A portfolio showing the results of this branding focus can be viewed at RadiantBrands.

RadiantBrands will continue to operate out of its current offices in Berkeley to deliver branding, creative services and web development for retail, manufacturing, healthcare and B2B clients nationwide.

About RadiantBrands
Berkeley-based RadiantBrands is a branding and creative services agency with over 20 years of experience. Radiant builds brands and shapes brand experience through brand strategy, naming, visual branding, corporate identity, advertising, web site and e-commerce development, and direct campaigns that integrate print and web-based marketing. Clients ranging from Fortune 500 companies to high-growth technology start-ups have benefited from RadiantBrands' creative and strategic services in developing and communicating brands. For more information, visit their site at RadiantBrands. RadiantBrands can be reached at 510 843-0701 or by email at info @

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