With a lagging economy and everyday workers struggling to make ends meet it is more important than ever to not have money taken out of wallets by making the choice to live healthier
Carlsbad, CA (Vocus) September 25, 2008
Controversy has always been part of state politics, especially during combative election seasons. This year Alabama's State Employees' Insurance Board recently passed an initiative to begin charging a $25 monthly fee to workers who are considered obese. The landmark decision comes on the heels of their decision to charge workers who smoke. Both lightning rod decisions impact the pocketbooks of the nearly 40,000 Alabama state employees.
Getting back in the gym and erasing years of bad eating habits is never easy. Losing large amounts of weight because your job and loss of income depends on it is even harder. DESIGNER WHEY, America's #1 Selling Protein*, is pleased to help the state workers of Alabama retake control of their lives.
"With a lagging economy and everyday workers struggling to make ends meet it is more important than ever to not have money taken out of wallets by making the choice to live healthier," said David Jenkins, Founder and Chief Executive Officer for DESIGNER WHEY. "Our whey protein products offer ease of use, on the go, great tasting ways to curb hunger, improve health, and nourish the body for weight loss when combined with proper nutrition and regular exercise."
Consumers who use DESIGNER WHEY protein products before and after workouts will experience improved strength, faster muscle recovery, and better results, inside and out. Consumers in Alabama can purchase research proven DESIGNER WHEY products at these retailers: Winn Dixie, Publix, Kroger's, Whole Foods, GNC, Rite-Aid and Vitamin Shoppe.
DESIGNER WHEY products include single serving, travel packets of Protein 2Go® in delicious flavors like Orange Mango and Pomegranate Fruit that conveniently mix with bottled water. Launched earlier this year, DESIGNER WHEY's line of Lite & Lean powders have added probiotic fiber for a feeling of fullness and are available in satisfying blends Mixed Blueberry and Raspberry Acai. DESIGNER WHEY's ready to drink ProteinBLITZ™ beverages bring convenient, enjoyable protein intake to a whole new level.
ABOUT WHEY PROTEIN & DESIGNER WHEY
The DESIGNER WHEY vision is to change the "WHEY" America feels about protein by providing consumers with great tasting, healthy whey-based products that improve their healthy lifestyles.**
Since 1993, NEXT Proteins has pioneered the manufacture of a full line of branded consumer whey-based products, including powders, bars and beverages. NEXT Proteins manufactures the industry's best selling protein*, DESIGNER WHEY, which powers the company's innovative, great tasting products such as DESIGNER WHEY Protein 2Go and DESIGNER WHEY protein beverages.
Whey protein has been called the ultimate functional food. The revolutionary benefit of DESIGNER WHEY products is the utilization of Whey, a protein-rich liquid component of milk produced as a by-product of the cheese-making process.
DEDICATED TO RESEARCH
NEXT Proteins, the makers of DESIGNER WHEY, have spent more than $10.3 million on research to match the perfect blend of nutritional whey protein with great taste.
Media members looking for additional information on DESIGNER WHEY's complete line of protein powders and drinks should visit DESIGNERWHEY.COM. You may also learn innovative ways to incorporate protein into current diet plans, meals and discover tasty protein shake recipes.
*Based on AC Nielsen sales monitoring for 52 weeks ending August 9, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD for 164 weeks straight.
**The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g/kg per day or .68g/lb body weight/day (A150 lb woman needs 102 grams of protein per day) during weight loss. - Layman, Donald K., Journal of the American College of Nutrition.
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