ATP Continues Program Expansion with Susan G. Komen for the Cure, Pink Ribbon USB Drives Offer Opportunities for Widespread Support

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As National Breast Cancer Awareness Month approaches, university bookstores across the country are participating in the program that ATP® has put together to help Susan G. Komen for the Cure raise breast cancer awareness as well as fund projects and research for the cure. ATP, a leading manufacturer of high performance flash memory, has been donating 10% of its Pink Ribbon Petito USB Drives sales to the foundation as part of their ongoing commitment for the past several years. This year, ATP is continuing to expand their support for the cause by creating additional strategic programs aimed at reaching out to all facets of the community.

As National Breast Cancer Awareness Month approaches, university bookstores across the country are participating in the program that ATP® has put together to help Susan G. Komen for the Cure raise breast cancer awareness as well as fund projects and research for the cure. ATP, a leading manufacturer of high performance flash memory, has been donating 10% of its Pink Ribbon Petito USB Drives sales to the foundation as part of their ongoing commitment for the past several years. This year, ATP is continuing to expand their support for the cause by creating additional strategic programs aimed at reaching out to all facets of the community.

"We are proud of our growing support for Susan G. Komen for the Cure and the relationship we have built with the foundation over the years. It is important to take this time to highlight the fact that we are working with accounts that sell the Pink Petio all year long to emphasize the continuous support of breast cancer awareness," said Michael Plaksin, ATP Vice President of Sales and Marketing. "We are energized and thankful for the partnerships that we have created with the university bookstores that are selling and promoting the Pink Petito. Knowledge and awareness through the sales and use of this item can help everyone in taking steps towards early-detection and preventative measures."

The university bookstores currently taking part of the program include University of Michigan, University of Pittsburgh, George Mason University, University of North Carolina, University of Wisconsin at Madison, University of Texas at Austin, University of California, San Diego, University of Illinois at Urbana-Champaign, and University of Southern California. More universities are expected to participate as the ATP/Komen continues their work in increasing breast cancer awareness.    

The Pink Petito is manufactured with ATP's distinctive SIP (System-In-Package) technology, in which all flash memory components are enclosed with a protective layer. This technology results in durability features unmatched by standard memory products including waterproof, dustproof, shockproof, and extreme temperature resistant. The Pink Petito is a perfect storage for precious photos, videos, and other important moments. With a silver necklace included in its packaging, it is also the perfect item to display support for the cause.    

ATP has committed to donating over $100,000 to the foundation. The ATP Pink Ribbon Petito USB drives are available through ATP's distribution and retail partners including Bestbuy.com, Brandsmart, Costco.com, the Douglas Stewart Company's education channels, mydigitaldiscount.com, Target.com, and Virgin Megastores nationwide. The 1GB Pink Petito has an MSRP of $19.99, while the 2GB version has an MSRP of $29.99. For more information on the program and on ATP Pink Petito, please visit http://pinkpetito.atpinc.com or email pinkpetito @ atpinc.com.

ATP and the ATP logo are registered trademarks of ATP Electronics, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP:
Founded in 1991, ATP is a leading manufacturer of high performance and durable flash memory solutions as well as DRAM memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, testing and qualification, ATP offers a broad range of the highest quality DRAM memory products for mission critical applications such as server blade, workstation, network communication, and embedded systems. ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures. For more information on ATP memory products, visit http://www.atpinc.com or email flash @ atpinc.com.

Press Contact:
Miranda Wijaya            
Tel: 408-732-5878            
Fax: 408-732-5055            
Email: mirandaw @ us.atpinc.com

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