While you're seeing more customization in web applications and toolbars, nothing is as relevant and prevalent as the browser when someone's on the internet
Columbus (PRWEB) September 29, 2008
Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its relationship with Yahoo! Search to integrate their web search into all Brand Thunder browser customizations.
Brand Thunder reworks the visual style of a browser theme to match the colors and logos of its partners while also adding content and functionality to the browser. The browser customizations also provide marketers with a more persistent connection to their customer whenever they are connected to the internet and regardless of the web page they are viewing.
The growing list of company's extending their brand to the browser includes the leading internet news blog site, The Huffington Post (http://www.huffingtonpost.com/firefox), NHL's 2007/08 Southeast Division Champs Washington Capitals (http://capitals.nhl.com/browser) one of the top celebrity and entertainment news sites, Starpulse.com (http://www.starpulse.com/SPBrowser). In the coming weeks, additional browser themes will launch for sports teams, universities and special interest groups in the US and UK. The full list of announced and active custom browser themes can be found at http://www.brandthunder.com/media.
"Finding the right search partner was critical to offer our custom browser themes to more companies and keep it as a free, value-add download for their customers and fans," says founder Patrick Murphy. "Brand Thunder has some of the leading brands in the music, sports and internet industries as clients. Including Yahoo! Search, one of the best brands in the category, is a substantial 'next step' as we grow our company."
"While you're seeing more customization in web applications and toolbars, nothing is as relevant and prevalent as the browser when someone's on the internet," continued Murphy. "When you take a standard browser, like Firefox, and wrap it to look like it belongs to a user's favorite team -- you've got something compelling."
About Brand Thunder,
Formed in April 2007, Brand Thunder creates a more persistent presence between corporate brands and their internet consumer through its browser customization which leads to increased web site visits and revenue. Through a software installation, end users change the look and feel of their internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other internet widgets. Current business partners and clients include the NCAA, The Huffington Post, NHL, Starpulse.com, and Universal Music. Samples found at http://www.brandthunder.com/media.
Patrick Murphy, CEO
Brand Thunder, LLC