Devilfish Gaming Plc Chooses Income Access to Power Affiliate Program

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Devilfish Gaming Plc enters into white label agreement with Income Access to optimise and expand the Devilfish Partners affiliate program.

Devilfish Gaming Plc, the multi-channel online gaming company today announced it has licensed the Income Access affiliate marketing software to power its affiliate program. The deal means Devilfish.com will migrate its entire affiliate program onto the Income Access platform via a white label arrangement branded "Devilfishpartners.com".

Paul Barnes, CEO of Devilfish Gaming Plc said, "Our new partnership with Income Access is very exciting on two fronts. Firstly it makes our affiliate program best-of-breed by using state-of-the-art technology. Secondly it acts as a strong statement of intent to the gaming affiliate community, indicating the importance Devilfish Partners place on further developing our relationships with them. The combination of our rapidly growing business, our strong popular brand and top-of-the-range affiliate management software means a fantastic opportunity for affiliates"

By migrating to the Income Access platform, Devilfish affiliates will gain access to clear, unambiguous, in-depth tracking and reports as well as advanced marketing tools.

Nicky Senyard, CEO of Income Access said, "At Income Access, we have always emphasised the importance of relationships, and all the functions and features of our software were developed with that philosophy in mind. While our advanced tracking features will provide both Devilfish and its affiliates with the intelligence they need to optimise their marketing efforts, the marketing tools built into the software will help its affiliates create a richer marketing experience."

The Devilfish.com affiliate program is free and easy to join, and features a quick application process. Its standard commission structure features three tiers, ranging from 30-40% commissions. Tailored commission structures are also available to suit the needs of qualifying affiliates.

Completely brandable and customisable, the proprietary Income Access software currently powers the Income Access affiliate network. The software integrates with any online gaming platform, and offers in-depth tracking reports and unmatched analytics. In a constant state of development, it is regularly upgraded with additional features.

About Devilfish Gaming
Devilfish Gaming Plc takes its name from the well known poker professional David "Devilfish" Ulliott, who is active in promoting the business. Ulliott is one of Europe's best known and most recognised poker players and in 2007 had his most successful year ever on the poker tournament circuit leading to his winning the prestigious Card Player European Player of the Year award. The company is publicly quoted, having floated on London's PLUS market in March 2008. The company does not accept wagers from the U.S.A.

About Income Access
Since 2002, Income Access has been helping both affiliates and operators succeed in the online gaming space. With an emphasis on long-term, proactive relationships, Income Access offers three types of services to meet the individual marketing needs of its partners: 1) an affiliate network, 2) white label affiliate marketing software, and 3) an expert team of affiliate managers. To date, Income Access has partnered with a variety of Sportsbook, Casino, Poker, Bingo, Mobile, and Softgames operators.

For further information please contact brendan @ devilfishgaming.com.

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Brendan Murray
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