Custom Fit: Personalized Content For Students…And Cost Savings, Too

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Pearson and Rio Salado College Save Students More Than 50 Percent on Textbooks.

We worked directly with Rio Salado's faculty to create textbooks that would meet their students' learning and financial needs

Rio Salado College, a community college catering to working adults in Tempe, Ariz., recently faced a tough challenge: How could they create textbooks for their online students that offered personalized content, yet also saved students money?

"We asked our students what they wanted, and one of the things that came through loud and clear was they did not want a textbook that had a lot of content in it that they didn't use," said Todd Simmons, Vice President, Business and Employee Services, Rio Salado College. "One of the other things students told us when we interviewed them is that they wanted the savings up front."

Rio Salado administrators solved their problem by working with Pearson, the global leader in educational publishing and technology. Thanks to an unprecedented and exclusive partnership with Pearson Custom Publishing, Rio's students and faculty now have course materials that are tailor-made for their specific classes, with students saving an average of 52 percent over traditional books.

"Finding a publisher that would say, 'sure, let's look at a way to do this' was unbelievable, it was a dream come true for us," said Carol Scarafiotti, Vice President Emeritus/Executive Consultant for online learning at Rio Salado College.

According to the attached video,, custom textbooks offer students outstanding value and a personalized learning experience. Instead of buying several books that may be partly used in a course, students only need to buy one custom book that contains all the material they'll actually be using.    

"We worked directly with Rio Salado's faculty to create textbooks that would meet their students' learning and financial needs," said Don Kilburn, President and CEO of Pearson Custom Publishing. "Faculty were able to choose from the most current materials and the most outstanding research and scholarship available to create books that are customized to their courses."

For more information about custom publishing, visit

About Pearson
Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today's digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. This commitment is demonstrated in the company's investment in innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. The company's respected brands include Scott Foresman, Prentice Hall, Addison Wesley, Benjamin Cummings, Educational Measurement, Educational Assessment, SuccessNet, MyLabs, PowerSchool, SuccessMaker, and many others. Pearson's comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson's commitment to education for all is supported by the global philanthropic initiatives of the Pearson Foundation. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to

Susan Aspey
Susan.aspey @
(724) 222-0531 or (347) 421-2473


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